SAN FRANCISCO, CA (PRWEB) February 28, 2013
JiWire, the leading location-powered mobile advertising and data platform, announced the findings of its Q4 Mobile Audience Insights Report today. This quarter’s report examines leading consumer trends such as location and mobile shopping trends, connected device adoption, as well as ongoing Wi-Fi usage habits. Key report insights include:
“Mobile has increasingly become the screen of choice as smartphones and tablets are becoming personal shopping devices," said David Staas, President, JiWire. "We're now seeing how mobile is influencing consumer retail shopping behaviors both onsite and offsite. This broad use of mobile is revealing tremendous insights into audiences, allowing brands, retailers, and advertisers to understand their mobile consumer in ways never before possible.”
Mobile Connectivity Influences How Consumers Shop:
Over the 2012 holiday season consumers revealed new trends in how they use their mobile device in-store, what they’re using it for and how it influences their shopping revealing audience brand trends, as noted with our comparison of Ann Taylor shoppers to Banana Republic patrons.
Mobile Connectivity Influences Where Consumers Shop:
This past holiday season more and more retailers began adding in-store Wi-Fi as a value-add for their customers following the trend previously set by hotels and coffee shops. Our research looked at how connectivity influenced consumer behaviors revealing that there is serious value to retailers especially related to store traffic and in-store purchases:
Device Proliferation Continues to Grow with Tablets:
The Q4 Insights Report also revealed that tablet adoption continues to increase rapidly.
Consumer Demand for Public Wi-Fi Continues to Increase:
According to the research, Wi-Fi usage continues to grow, with distribution across devices continuing to shift to mobile, specifically:
About JiWire's Mobile Audience Insights Report
JiWire’s Mobile Audience Insights Report is based on data compiled from three sources: a survey of more than 1,400 randomly selected customers across JiWire’s network of 315,000 public Wi-Fi locations, as well as the billions of advertising impressions from our combined Wi-Fi and mobile advertising platform. The report is based on data collected from Nov ‘12 through Dec ‘12. Quarterly public Wi-Fi location rankings and business model distributions are based on the final day of the quarter.
JiWire is the leading location-powered mobile advertising and data platform. Leveraging proprietary historical and present location data, JiWire enables advertisers to effectively engage their desired audience across all mobile devices at scale.
With the belief that audiences are defined by location, meaning where you go is the best indicator of who you are and thus an excellent indicator of intent, the company’s newly launched Location Graph™ is an innovative, proven approach to mobile advertising delivering custom audiences with 4x higher performance and greater efficiency over traditional mobile targeting or geo-fencing approaches.
JiWire was recently awarded Frost & Sullivan’s prestigious 2012 Best New Product Innovation Award for Mobile Advertising referencing JiWire as “One of the most accurate audience segment & profiling data sets in the industry.”
JiWire has been an innovative leader in evolving mobile advertising and delivering mobile audiences since 2003. Its data platform creates audience profiles from over 585 million devices and more than 7 billion data points, engaging more than 55 million unique users monthly across smartphones, tablets and laptops.