Great Starts in Real Estate with Wordpress

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Steve Jolly, owner of FastRealEstateMarketing.com, shared tips about starting a real estate website on the Wordpress platform. Having a clean, efficient framework for building content is one of the keys to performance. Wordpress is one of the most popular platforms for online content marketing and lead generation.

Steve Jolly of Nashville Real Estate Now

Steve Jolly

The setup of websites is so important to me, that I created this Wordpress Checklist to document my best practices.

Before adding real estate content and an IDX feed, a website must have a beautiful interface, thoughtful navigation, on-site SEO setup and helpful plugins installed. This creates a site that is easy to use, well organized and cooperates with the search engines. “The setup of websites is so important to me, that I created this Wordpress Checklist to document my best practices, “Steve Jolly said.

Not all themes are equal. The best themes are proven to be fast, secure, and easy to use. AgentPress, RealPro and Estate are premium themes that were created specifically for real estate professionals.

Plugins are mini-programs that add awesome features to your website. They can be easily added to an existing site. “The best real estate plugins are lightweight, beautiful and intelligent,” Steve Jolly continued, “It pays to do your homework when selecting the best plugins for your site.” When poorly written or unnecessary plugins are used, the website performance is affected.

Linking to social profiles is helpful in engaging potential clients on sites where they feel most comfortable. “It is like having a discussion with people at their online kitchen table,” Jolly added. These settings can be found in the theme or added with a social profile plugin.

Author highlighting setup is also made easier with the use of plugins. It is important for improving your click thru rating in organic search today and building authority for the future. Author Highlighting is currently under utilized and is a great way to stand out from competition.

Those interested in Wordpress can see the entire checklist with details at FastRealEstateMarketing.com. Steve Jolly is the owner of FastRealEstateMarketing.com, and one of the Top Real Estate Brokers in the Greater Nashville Area. He also owns NashvilleRealEstateNow.com.

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