Due to their innocence and trusting natures, children are vulnerable to invasions of their privacy by marketers, who then may sell that information to third parties with wrong intentions.
Nashville, Tenn. (PRWEB) February 26, 2013
According to USA Today and other media outlets, revisions to the Children’s Online Privacy Protection Act of 1998 will go into effect in July 2013. These revisions were necessitated by advancements in technology since the act’s inception, including the creation of smart phones and apps.
Privacy4Patriots, the publisher of an upcoming report on how to protect one’s privacy, recommends that any company targeting children through its websites or online services should go above and beyond legal regulations to protect the privacy of children. Due to their innocence and trusting natures, children are vulnerable to invasions of their privacy by marketers, who then may sell that information to third parties with wrong intentions.
Privacy4Patriots believes that companies should not only have to gain parental consent before gathering information about children, but they also need to be completely transparent regarding exactly what information they gather from children when those kids register with websites, join kids clubs and enter contests; how the data will be used by the company obtaining it; and whether that information will be sold to third parties.
Check out this Power4Patriots blog post to learn more regarding the information that Google obtains about people when they use its search engine.