This proprietary feature of the Transaction Wireless platform enables merchants to not only engage with their consumers through a social medium, but also leverage friend-to-friend marketing,
San Diego, CA. (PRWEB) February 26, 2013
Transaction Wireless, global leader in digital gift cards and integrated marketing solutions, has been granted a second United States patent for its unique social networking services utilized through the Facebook platform. Enhancing social commerce, this patent marks an innovative way for merchants to further engage with consumers through social media by being able to track, target and reward customers when they purchase and upload digital gift cards directly to Facebook.
“This proprietary feature of the Transaction Wireless platform enables merchants to not only engage with their consumers through a social medium, but also leverage friend-to-friend marketing by allowing the customer to display on Facebook the gift cards they own and are purchasing,” says Basil Abifaker, chief technology officer, Transaction Wireless. “Merchants are able to leverage social gifting and extend their brand message through the use of digital gift cards sold via Facebook.”
The second patent builds upon the company’s previously secured patent for social storefronts—which, through the use of an application, gives customers the ability to choose what brands they would like gift cards from, as well as upload and display gift cards they already own onto Facebook. This allows a user’s Facebook friends to see what brands the person enjoys, making it easier for gifters to purchase a gift card directly on Facebook and have it sent to the recipients email or mobile phone, along with a Facebook post. Gifters also have the option of “topping-off” an existing gift card that a user displays on his/her Facebook, streamlining the entire gift purchasing process.
The second patent for social networking services offers merchants a loyalty indicator that provides information such as number of gift card views, “likes” and followers of a customer on Facebook. With this information, merchants have the ability to reward customers based on factors such as high number of friends or high engagement with the gift card and award extra value onto the cards, thus incentivizing people to continue uploading and purchasing gift cards using the Facebook medium.
Lastly, the second patent utilizes a Facebook user’s demographics and personal preferences to aggregate specific brands onto their wall that best fit their profile. This not only gives merchants better targeted customers, but also showcases relevant brands and gift cards to the Facebook user. With 92 percent of consumers trusting recommendations from friends and family (2012 Nielsen Report), merchants now have a way to combine social commerce with the use of friend-to-friend sharing of gift cards on Facebook, creating brand awareness and loyalty in a more meaningful way.
For more information about the second patent for social networking services and Transaction Wireless, please visit http://www.transactionwireless.com.
About Transaction Wireless:
Transaction Wireless is the leading provider of innovative digital gift card solutions in the industry. Since 2006, Transaction Wireless has been dedicated to helping retailers and partners transform their traditional gift card business to meet the ever-changing demands of today’s digital consumer. Transaction Wireless has worked with over 150 brands to offer the most innovative, versatile PCI Level 1 compliant B2C and B2B gift card and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. Transaction Wireless’ patented platform enables retailers to easily connect and intelligently engage with consumers through multiple channels, such as online, mobile, social, and more, all while providing the best in security, privacy, and customer support. Transaction Wireless is trusted by some of the biggest brands in retail such as 99 Restaurants, American Eagle Outfitters, Applebee’s, Buffalo Wild Wings, California Pizza Kitchen, Cold Stone Creamery, Darden Restaurants, Domino’s Pizza, Finish Line, Gordmans, Groupon, O’Charely’s, Overstock.com, Panda Express, Pappas Restaurants, Red Robin, Sport Chalet, and more. For more information, visit: http://www.transactionwireless.com or follow us on Twitter, Facebook or LinkedIn.