Celltick Unveils Real Time Mobile Coupon Server at Mobile World Congress 2013

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New mobile coupon engine to enable operators to extend coupons to own inventory and benefit from new revenue share opportunities from completed mobile payment transactions. From validation to redemption, merchants and brands to benefit from higher margin customer acquisitions, greater visibility and control of mobile coupon-led marketing initiatives.

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Our goal is to enable our customers to better target their customers, while giving them the tools and information to deliver the goods and services they want, while establishing a long term relationship.-Ronen Daniel, Celltick CEO

Celltick, a global leader in mobile initiated commerce, announced today the launch of its Real Time Coupon Server and access to its 140 million users global coupon network at Mobile World Congress 2013.

As part of the launch, operators can now leverage Celltick’s mobile coupon engine connected to thousands of merchants to incorporate mobile coupons as part of the overall marketing mix of their existing inventory to drive higher conversion. Operators are able to provide higher value services to their customers by offering unique services and products that further enrich their lives. Furthermore, operators will benefit from a new revenue share model offered through Celltick, which allows operators to generate additional revenues following purchase, offering greater value to the operator and their consumers.

Celltick’s Real Time Coupon Server has been in use in multiple operator environments including operators such as MTS Ukraine, Claro Brazil, Azercell and Vodafone India. Celltick is considered the largest mobile coupon provider in India in its partnership with Vodafone.

As part of Celltick’s Real Time Mobile Coupon Server solution, merchants and brands can now create, control and recalibrate their own mobile coupon campaigns for everyday products and services that deliver high value to consumers in real time via an easy to use dashboard. As a result, merchants and brands can track performance – from validation to redemption— the entire lifecycle of a coupon through robust analytics. In turn, allowing them to better tailor campaigns, while in the future being able to offer other value-added services such as loyalty programs that drive acquisition and encourage retention and repeat business.

Real Time Mobile Coupon Server and Network Features:

  •     Ability to send mobile coupon campaigns in real time
  •     Dashboard interface for merchants to create, monitor and adjust campaigns
  •     Analytics and target information on campaign performance and mobile coupon redemption
  •     Mobile coupons redeemed by a single-click-to-coupon through a seamless mobile payments engine
  •     Ability to power transactions serving over 140 million active consumers in over 25 countries

Celltick’s unique pricing model also allows merchants and marketers to offer mobile coupons at a fraction of the cost of other mobile coupon offerings, while its patented technology allows merchants and marketers to intelligently target consumers with the right goods and services at the right time.

“Our reach, patented technology and expert targeting allow us to maximize the effectiveness of mobile coupons for far less than our competitors,” said Ronen Daniel, Celltick CEO. “Our goal is to enable our customers to better target their customers, while giving them the tools and information to deliver the goods and services they want, while establishing a long term relationship.”

Mobile Coupons via Celltick Android App and Coming SDK
Celltick’s Active lockscreen application will also be used as a vehicle to distribute targeted coupons. The company plans to release an SDK for developers to add mobile initiated commerce capabilities through their own mobile applications.

Celltick will be on stand at Mobile World Congress 2013 from February 25-28 and will be located at the App Planet stand in Hall 8.1, Stand 8.1B10.

About Celltick
Celltick is a global leader in mobile initiated commerce. Celltick is unique in creating and managing mass market solutions for mobile operators that closes the loop between mobile marketing and mobile commerce with patented technology and local knowledge. Celltick’s managed solutions intelligently target hard to reach consumers in high growth markets on the home screen of their mobile devices. The company helps mobile operators to provide consumers with services that enable discovery and connectivity to valuable savings and offers, information, services and products. The company drives billions of transactions annually across more than 140 million active consumers in over 25 countries. A rapidly growing company, Celltick has offices in Europe, Asia, South America and the U.S. For more information: http://www.celltick.com

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