London, UK (PRWEB UK) 26 February 2013
eyeforpharma’s flagship patient event, Patient Centricity Canada, continues to add new speakers to their already robust lineup of presenters. Addressing topics such as pharmacy-patient relationships and the digitalization of patient programs, the two day event promises to teach you ways to increase adherence and improve outcomes.
Added to the line-up of speakers is David Caplan, former Ontario Minister of Health and Long-Term Care, who brings 14 years of government service to the event. Leveraging his experience he will present on the dual roles of the government, as both regulator and payer, and look to the future for better pharma-government relations in the coming years.
He will be joined by Jeff Leger, SVP of Pharmaceutical Partnerships at Shoppers Drug Mart. As collaborations amongst all stakeholders become increasingly important to the industry, Mr. Leger will address the value of long-term partnerships between pharmacy and patient. It is sure to be one of the most well attended sessions at the event, taking place in Toronto, April 4th and 5th.
The two day event will feature more than five panel sessions, including a highly anticipated CEO Panel, featuring Mike Egli, CEO of Takeda Canada, and Andrew Casey, CEO of BIOTECanada. The event is also going to include the latest outcomes research, government initiatives and feedback from patient advocates, physicians and even the patients themselves to make sure all elements of patient communication and adherence are explored.
Most recently it was announced that Mike Murphy, Senior Director of Stakeholders & Partnerships at Rx&D will be presenting a case study on day two, April 5th. He will examine the evolution of a patient program and teach the audience the successes and complications along the way.
The Patient Centricity Canada Summit is taking place on the 4-5 April at the Radisson Admiral Harbourfront Hotel in Toronto. The event is bringing together the key leaders from across the patient pace to deliver key learning’s and strategies on building more effective and engaging patient communications.