World's Top Eater Joey Chestnut To Compete In First-Ever Magnify Credit Union World Ice Cream Eating Championship At The Florida Ice Cream Festival

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Undisputed King of Competitive Eating Seeks to Set New World Record at Inaugural Event

Joey Chestnut, the number-one ranked eater in the world, will compete in Lakeland, Fla., at the Magnify Credit Union World Ice Cream-Eating Championship on Saturday, April 6. The six-minute eating competition, sanctioned by Major League Eating, will take place at 4:00 p.m. at Joker Marchant Stadium, with the winner taking home the lion’s share of the $4,300 prize purse and the title of World Ice Cream-Eating Champion.

This event will be part of the first-ever Florida Ice Cream Festival, which is expected to attract more than 5,000 attendees from around the State. The festival will also benefit local charities including the Magnify Life Foundation and The Detroit Tigers Foundation of Florida.

“The Florida Ice Cream Festival is an event that brings us back to the days when an entire community celebrated together for one day every year,” said John Santarpia, President/CEO of Magnify Credit Union. “It is with great pride that we present this fun and entertaining contest.”

The Magnify Credit Union World Ice Cream Eating Championship also features the return of ice cream to the Major League Eating calendar, and it promises to be one of the most challenging competitions of the season. Success in this event will require superior jaw strength and capacity, as well as the ability to mentally push through the inevitable bouts of brain freeze that will occur during the contest.

“Joey Chestnut holds eating records in everything from hot dogs to cheese steaks—but he has chased an ice cream-eating record his entire career,” said Major League Eating Chairman George Shea. “This contest is an opportunity for Joey to change all that if brain freeze can be held at bay.”

The champion will take home $2,000, with second-place through sixth-place finishers receiving $1,000, $600, $400, $200 and $100, respectively. Registration officially opened on February 21st.

About the Florida Ice Cream Festival:
In 2008, Magnify Credit Union purchased land to build a new credit union branch. The land also included a Bruster’s Ice Cream shop. In 2009, Magnify completed the construction of Florida’s first zero-energy commercial building. The building was certified LEED Gold. Magnify incorporated the ice cream shop in its building design and cross marketing efforts have helped promote each business. After visiting a few other ice cream festivals around the country, Magnify Credit Union decided to create its own ice cream festival to raise funds for its foundation. Proceeds from this event will benefit the Magnify Life Foundation, a leader in environmental awareness, financial literacy, and community involvement. The Detroit Tigers Foundation of Florida is also a beneficiary of this event. The event, to be held at Joker Marchant Stadium, is the home of the Detroit Tigers Spring Training. For more information, visit http://www.FloridaIceCreamFestival.org.

About Major League Eating:
Major League Eating (MLE), the world governing body of all stomach-centric sports, conducts more than 80 events annually, including the Nathan’s Famous Fourth of July International Hot Dog Eating Contest in Coney Island, N.Y. The competitive eating community is made up of more than 8,000 veteran and rookie gurgitators who travel the nation in search of top titles and the glory that they provide. For more information, visit http://www.IFOCE.com.

Event Info:

WHAT: The Magnify Credit Union World Ice Cream Eating Championship

WHERE: Florida Ice Cream Festival
Joker Marchant Stadium
2301 Lakeland Hills Boulevard
Lakeland, FL 33805

WHEN: Saturday, April 6, 2013

TIME: 4:00 p.m.

TICKETS: Purchase at http://www.FloridaIceCreamFestival.org

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Teresa Brady
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