Jay@Play Intl.'s CuddleUppets Wins NPD Award for Number One Toy in the Puppets Category

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The “blanket that’s a puppet’ continues to receive industry accolades.

CuddleUppets Wins the 2012 NPD Group Award for #1 Toy in the Puppets Category

CuddleUppets Wins the 2012 NPD Group Award for #1 Toy in the Puppets Category

The NPD Award is a brand- new award given to products based solely on retail sales.

After a successful showing at Toy Fair 2013, CuddleUppets were awarded an NPD award for the number one Toy in the Puppets Category for 2012.

The NPD Group provides global information and advisory services for a wide range of industries. The NPD Award is a brand- new award given to products based solely on retail sales.

CuddleUppets are both playful puppets that encourage creative play and soft, cuddly blankets. Their soft plush head can be used as a small travel pillow for children on planes, cars or in day care while the fuzzy blanket keeps small children warm. CuddleUppets have received numerous awards in 2012 including: Dr. Toy Best Pick, Dr. Toy Best Vacation Children’s Product, Honorable Mention for a PAL Award, TravelingMom.com approved and has the PTPA Media’s Seal of Approval.

Available varieties include: Magic Unicorn, Yellow Puppy, Pink Poodle, Pink Ladybug, Blue Elephant, Purple Monkey, Brown Bear and Green Crocodile. Jay@Play is debuting a variety of licensed CuddleUppets in 2013: Disney’s Mickey and Minnie Mouse, Winnie the Pooh, Tigger, Doc McStuffins' Lambie and Hallie, Agent P from Phineas & Ferb, and Sulley from PIXAR’s Monsters Inc. CuddleUppets are now available in select retail stores including: Toys R’ Us, Meijer, CVS/pharmacy, Rite Aid, Kroger, Safeway, Sears, and Walgreens in addition to http://www.cuddleuppets.com and http://www.amazon.com for $19.99 plus shipping and handling.

About Jay@Play:
Jay@Play International offers solution-based products that have been lauded by the toy industry, bloggers and the press. Established in 2004, Jay@Play is a Hong Kong-based company with a showroom in New York City. Their products are distributed internationally through companies that promote all of their brands on television. Following the worldwide success of its Little Miss Muffin and Happy Nappers product lines, Jay@Play introduced CuddleUppets and Shamzees in 2012. New products for 2013 will include SeatPets, I Luv Shmoozees and Tummy Stuffers. Jay@Play International is a subsidiary of Jay Franco & Sons Inc., the home furnishing industry leader.

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Colleen Giannone
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