Avmed Launches Public Awareness Campaign Airing on South Florida Morning Shows Good Morning, Buenos Dias

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AvMed has launched a television public awareness campaign for the next 6 months to highlight health and wellness. The focus of “Wake Up to Good Health/Amanezca Saludable,” is to empower individuals with the tools to improve their health.

This consumer campaign complements what we've been telling our employers all along, Healthy Employees = Healthy Bottom Line, said James M. Repp, AvMed Senior Vice President.

AvMed has launched a television public awareness campaign for the next 6 months to highlight health and wellness. The focus of “Wake Up to Good Health/Amanezca Saludable,” is to empower individuals with the tools to improve their health.

The campaign encourages personal responsibility for a healthy lifestyle with a theme of “Small changes, Big Impact.” The spots will air on NBC and Univision and feature long-time South Florida news personalities, Bob Mayer and Ileana Bravo.

Segments will focus on nutrition, exercise, stress management and cholesterol numbers that will drive viewers to an engaging website filled with wellness tips and primers on health insurance for individuals and employers. The online component of the campaign will make it available across all AvMed markets.

“Studies have shown that the majority of employers’ health care costs are impacted significantly by conditions that are preventable and can be managed by encouraging healthy lifestyles,” said James M. Repp, AvMed Senior Vice President. “This consumer campaign complements what we’ve been telling our employers all along, Healthy Employees = Healthy Bottom Line.”

AvMed strives to help groups improve the health of their employees. Employers who invest in employee wellness will see savings though reduced absenteeism, hospital admissions and sick days. “It’s a win-win for both the employer and the employee,” added Repp.

You can check out the campaign at http://www.wakeuptogoodhealth.com or http://www.amanezcasaludable.com.

About AvMed Health Plans
AvMed, one of the oldest and largest not-for-profit health plans in the state, has been providing health care coverage to Florida citizens and businesses for over 40 years. AvMed offers health coverage options to large and small employers in most major markets around the state; Medicare Advantage products in Broward and Miami-Dade counties, and Individual coverage in Broward, Miami-Dade and Palm Beach counties. For more information about AvMed, visit http://www.avmed.org.

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Conchita Ruiz-Topinka
AvMed Health Plans
(305) 671-7306
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