Online Distributer set to Expand Brand Image and Connect with Customers by Adding Twitter to its Social Media Channel

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The popular Canadian based online store, recently announced the launch of a new twitter account. Store officials state that the latest social media marketing goals are to strengthen the connection with consumers as well as expand the reaches of their brand.

Twitter of

Twitter of

Premier online distributer recently launched a twitter account under the business’ name. Their intent is to make it easier to connect with their clientele through the use of social media channels. The twitter account will allow the company to share specials or newly released products with their broad customer base. It also allows the company the opportunity of interacting with consumers in an effective way. The company is also attempting to make their brand a common household name when it comes to printer and computer supplies and accessories and the addition of a twitter account is the tool that was chosen to meet the company’s branding needs. found that tweets are a marketing tool that cannot be matched through any other means. They designed the twitter account with consumers in mind and created a user name that is memorable and easy to use. Consumers who wish to connect with via twitter can follow the company and elect to receive tweets that are sent out periodically informing them of the latest news regarding the company.

For consumers who want to connect with the printer supplier via twitter they are easily found at From this online location users can choose to follow the company as well as send them a message. Consumers will be able to ask questions about various products such as ink and toner. The company desires interaction with consumers about the various products they provide such as HDMI cables or iPhone and iPad accessories. Followers will learn about the deals being offered through the official site and can also mention the company by using the hashtag #123ink2013 or @123ink.

When the Canadian based store first began to offer products online it only made printer ink and toner cartridges available to consumers. However, because they offered only high quality products at very reasonable prices, they soon became the number one online supplier of these types of products. Over the next few months they began to expand their product line to include various computer and printer accessories as well. Recently they have continued this expansion and included a wide variety of popular technological devices as well as accessories. Their entire line of high quality products can be viewed online at

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