(PRWEB UK) 26 February 2013
59% of the Interbrand 100 now uses Instagram, according to new data from Simply Measured, up from 54% in November.
Brand activity on the image sharing social network has increased, with 41% of brands now posting at least one photo a week, up from 34% last quarter.
Customer engagement is also growing with the increased use, with overall consumer engagement for the top brands increasing by 35% since last quarter. The average brand photo received 4,800 engagements such as likes, comments, tweets and Facebook shares.
Ben Austin, Managing Director at SEO Positive, has responded to the data with interest:
“Social media is an ever expanding area and we’re constantly seeing new frontrunners coming to the market that have come up with innovative ways for people to connect. As a place where people are most themselves and relaxed, social media marketing is a perfect way to appeal and connect with new and existing consumers.
“Despite recent policy changes, the site has managed to remain as one of the top social networks of the moment and is the latest innovative way to tap into your audience if you’re a business. With its links to Facebook and Twitter as well as its own comment and like functions, it offers a great way to interact as a business.”
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.