The Points to Look for in the Business PR Photo That Will Make a Difference

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PR photos are needed more now than ever; social media, blogs, websites, printed material and much more, the first impression can make a difference between being selected for the position and not being selected. A professional can help make a difference in that process by the quality of the photo, so what should you look for and how should you prepare for that photo?

Points to determine a professional PR photograph

A Business Portrait for the Professional

Images are a “dime a dozen” today, in fact they are free in our “do it yourself because technology has made it simple” culture.

The simplified imaging process has indeed made photography quicker, cheaper and better - but at what cost?  Mediocrity.  

We say “that’s good enough” and move on to the next thing.  Accepting good enough over the best is a poor substitution that reflects back on our professionalism.  When the only thing a potential client, employer or the public has in front of them to sum up who a business person is and what or who they represent is a bio, resume and photo, understand that the photo will speak volumes.  

The professionally done PR photo will display not only professionalism as a quality that is being stood for, but it will invite the individual(s) interested in what the business person has to offer, to want to know more about the business or product the person is representing.  We only have an instant before someone makes their mind up about the business or the business person.  Therefore, do all things in excellence.

There are three tips to help get the best for the very important PR photo.  First wear solid colors, this will help focus on the face and will be slimming.  The important item in the photograph is not the stripes, plaids, pattern, etc., it is the face and the expression that is being portrayed as the personality of the person. Also, it is important to avoid red, yellow, orange and white for a PR photo as these call attention to the color and not to the person in the PR photo and can reflect light that could change the skin tone color.

Second, make sure to use a solid color background.  Avoid using photos that have bright lights in the background, unusual shapes of color or unflattering colors.  Too often it is said, “that’s a great smile from that photo taken at the last business party,” but the background distractions will not portray a professional appearance and will get more attention than the person in the photo.

The third and most important tip is to use a professional photographer.  A true professional can create flattering lighting, taking off a few extra pounds that were vowed to take off this year.  A professional can create a flattering pose, emphasizing the stronger eye, deemphasizing the little imperfections and helping to make a stronger statement about the person in the photo and their qualifications.  Even the simple tilt of the head can make a big difference in the statement of the photo. The tilt to the high shoulder makes a more feminine statement and a tilt to the lower shoulder will make a more masculine statement. A professional can also help with the enhancements through retouching, yes even taking off a few years and pounds.

There are numerous so called professional photographers that call out to us from the internet.  Stats say only about 10% are actually seasoned, well trained portraitists.  Exercise caution in determining who is selected to create the important web-site or print representation images.

Invest in the best images that will make the business statement to the public. Wyant Photography will offer a special discount on PR Photos through the month of March. The special will include a studio session, a digital file, retouched on a DVD in color and black and white the regular price is $125 but throughout March it is only $50. To schedule an appointment for a PR photo, family, child, or high school senior session one can call (317)663-4798.

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Lois Wyant

Lois Wyant
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