How Sport Chalet is Raising its Loyalty Game to New Heights

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Hosted by Loyalty 360, Sport Chalet and VeraCentra to present webinar discussion around success of Sport Chalet's Action Pass loyalty program; demonstrating how to transform customer data into actionable customer intelligence.

Customer intelligence is the ability to analyze customer data to achieve deep levels of insight leading to fact-based decisions that produce results. Brands need to know who their customers are, how much they’re worth, what are their wants and needs, and where they fall in the lifecycle. That data becomes invaluable information a brand can use to create more meaningful relationships with their customers.

Sport Chalet, a leading full service sporting goods retailer, launched its highly successful Action Pass loyalty program in November 2006. Action Pass now has more than two million members and growing.

On March 5 at 1 p.m. EST, Loyalty 360 will host a webinar titled, “Sport Chalet Takes their Loyalty Program to the Next Level with Customer Intelligence,” which will be presented by Sport Chalet and VeraCentra. This webinar will address topics such as: how customer intelligence technology can produce deep levels of customer insight; how that insight informs the strategy; how communication tactics support the strategy; and how Sport Chalet is embracing the relationship with their Athletes?

VeraCentra continues to help Sport Chalet answer the question: “Are we maximizing the value of our Action Pass Members?” By partnering with VeraCentra, Sport Chalet transformed its loyalty and customer data into actionable customer intelligence that raised its game to a higher level. Dave Hacker, Director of Marketing for Sport Chalet, and Dave Resnick, VP Technology Solutions of VeraCentra, will be the featured speakers.

Join Loyalty 360, Sport Chalet, and VeraCentra on March 5 at 1:00 PM EST for an inside look at how a successful loyalty program works. For more information, please visit:

About Loyalty 360

Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information visit

About Sport Chalet

Founded in 1959 by Norbert Olberz, Sport Chalet is a leading, full service specialty retailer with 54 stores in California, Nevada, Arizona and Utah; Sport Chalet online at; and a Team Sales division. The Company offers more than 50 services for the serious sports enthusiast, including backpacking, canyoneering and kayaking instruction, car rack installation, snowboard and ski rental and repair, SCUBA training and certification, SCUBA boat charters, team sales, racquet stringing, and bicycle tune-up and repair at each of its store locations.

About VeraCentra

Offering the first on demand business intelligence solution designed specifically for marketers, VeraCentra helps marketers succeed in an increasingly competitive marketplace by providing marketing intelligence software and automated multi-channel communication systems. VeraCentra enables marketers to harness vital marketing data for fast analysis that fuels smart decisions. VeraCentra also helps marketers easily execute relevant communications that increase customer engagement levels and drives profitable customer relationships. VeraCentra’s subscription based software provides affordability and low risk entry into sophisticated marketing systems. For more information please visit

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Erin Raese
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