Life’s Eyes Media to Host “How-To” Video Classes for PR/Marketing Pros

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Learn the secrets of video production and YouTube to market your business.

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Communication pros have been thrust into a Social Media role and been told “put video out there.” Life’s Eyes Media’s new “how-to” workshops will give PR & Marketing professionals tips and tools to create branded professional video content and help them to market social media business videos on YouTube.

According to a Wharton Research Center study, “Ninety percent (90%) of surfers leave a text site in 4 seconds versus 60% if a video is on the home page, representing a 400% increase in site retention if video is present.” However, if the video is produced poorly (bad audio, poor lighting or a shaky camera), it will not have a good follow through rate and damage the brand.

“Video Production 101” workshop attendees will learn how to create in-house videos from the pros, the insider secrets and the basic principles of video production. This includes Processes (Pre-Production, Production, Post-Production), Equipment (Lights, Camera, Audio), and Techniques (How to Shoot Person, Subject, Movement). Bottom line, participants will take away the core principals of the video production process.

It’s no secret that YouTube is the second most popular and used search engine, with more searches than both Bing and Yahoo. In Life’s Eyes Media’s second workshop “YouTube 101” focuses on using Youtube to brand messages, testimonials, product information and sales nuggets. Participants learn how to create a customized channel, deliver messages, bring clients to their website and ultimately sell or promote their business. Our creative pros share tips, commonly overlooked when someone uploads a video to YouTube!

The events will be hosted and taught by current, real-world video professionals at Life’s Eyes Media’s training center, located at Lookout Corporate Center,1717 Dixie HWY, Suite 150, Fort Wright, KY 41011 on:

March 15, 2013 | Video Production 101

March 22, 2013 | YouTube 101:

Visit and click on “Education” for more information about these workshops and to register. Questions can be directed to our corporate office at (859) 363-3916 or lem(at)lifeseyesmedia(dot)com.

Life’s Eyes Media is committed to empowering individuals with superior communication skills.

About Life’s Eyes Media:

Life's Eyes Media is an award-winning, full-service video production and media coaching company that helps clients bring marketing campaigns and news to life. In their studio or on location, the team of highly experienced and diversified producers, journalists, photojournalists, and writers develops and produces impressive HD videos with cutting edge technologies that create lasting impressions by engaging and exciting the target audience.

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Kristan Getsy
Life's Eyes Media
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