La Peer Surgeons Participate in Scopefest 2013 to Spread Awareness

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Surgeons at La Peer Health Systems in Beverly Hills are spreading awareness about colon cancer by hosting Scopefest, an event intended to emphasize the importance of having a colonoscopy and to educate about the preparation process.

We are really excited to practice what we preach, and events like 'Scopefest' allow us to do just that. Everyone over the age of 50 should get a colonoscopy, and that includes us, too!

To kick off March’s Colorectal Cancer Awareness month, a large group of physicians in Beverly Hills will be getting their colonoscopy in honor of colon cancer awareness. On March 8-9, 2013 Beverly Hills-based La Peer Health Systems will host Scopefest, an event which brings together a group of doctors to go through the process of getting a colonoscopy. The event will include a bowel prep cocktail party, the actual colonoscopy and an after party with an awards ceremony.

“Many people put their colonoscopy on hold because they are nervous about the prep,” says Beverly Hills colorectal surgeon Liza Capiendo, MD. “But a good prep allows for a more effective procedure by letting your gastroenterologist and colorectal surgeon identify even the smallest polyp. And even the smallest polyp can be significant. We want to show people that there are ways to make bowel preps taste better.”

Colonoscopies are diagnostic exams in which doctors can visualize the lining of the rectum and intestine using a flexible tube called a colonoscope. The event will showcase the Third Eye® colonoscopy procedure. This procedure includes the use of the Third Eye® Retroscope® device that provides endoscopists with a retrograde (“backward”) view of the colon simultaneous to the forward view of a standard colonoscope. This allows doctors to easily see behind folds and turns in the colon where pre-cancerous polyps may hide. Third Eye colonoscopy has been shown in clinical trials to detect significantly more pre-cancerous polyps compared to standard colonoscopy alone.

Although doctors recommend patients begin undergoing regular colonoscopies at age 50 (45 for African Americans, or 10 years before the age of diagnosis of colon cancer for a first degree relative, or if symptoms warrant earlier evaluation), many people avoid scheduling this lifesaving procedure altogether. They worry that the preparation required will be unpleasant, difficult or overly time-consuming. One of the goals of Scopefest is to lighten the mood regarding colon cancer screening prep by turning it into a party.

Kicking off March 8 in Beverly Hills, Scopefest begins with a cocktail party featuring mixologist-made bowel preparation beverages combined with Gatorade, Sprite, and Crystal Light. The next morning, the surgeons will undergo their own colonoscopies.

“We are really excited to practice what we preach, and events like 'Scopefest' allow us to do just that. Everyone over the age of 50 should get a colonoscopy, and that includes us, too!” says Beverly Hills board-certified gastroenterologist Dr. Ari Nowain.

Following the main event, fun-spirited awards will be given in categories like Most Polyps, Best Prep, and Most Curvacious Colon.

When it comes to colon cancer, early detection really does save lives, and studies have shown that a colonoscopy detects and removes 98% of colorectal tumors. a part of La Peer Health Systems, is dedicated to educating people about colonoscopies and the importance of getting screened, and ultimately encourage others to go out and get screened to potentially save their lives.

The Colorectal and Gastroenterology Departments at La Peer Health Systems is no stranger to fundraising for colon cancer. Recently the group donated $2,000 to colon cancer research through a Facebook “like” campaign.

The Colonoscopy Center of Excellence aims to provide high quality patient care to those in need of colon cancer screening. As part of their humanitarian efforts, the Colonoscopy Center of Excellence seeks to contribute to further colon cancer research so future treatments will exceed the ones offered today.

La Peer Health Systems is an outpatient surgery center in Beverly Hills, founded by doctors and focused on providing excellent patient care alongside the most cutting-edge medical treatments available. With 40 world-renowned physicians in 13 specialties, we offer comprehensive medical treatment that takes patients from consultation to diagnosis, treatment, surgery, and ultimately aftercare. Our 13 medical departments include orthopedics & sports medicine, gastroenterology, head & neck surgery, colorectal & general surgery, podiatry, ophthalmology, pain management, plastics & reconstructive surgery, gynecology, spine surgery, interventional cardiology, bariatric surgery, and anesthesiology. Unlike large hospitals, La Peer's unique structure offers extremely personal care in a safe and controlled environment.

To learn more about the Colonoscopy Center of Excellence, visit

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