Swisstrax Signs Licensing Agreement with Petty’s Garage

Modular interlocking floor tile company adds new brand to its extensive line of licensed products.

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NASCAR legend Richard Petty with Swisstrax President Randy Nelson.

NASCAR legend Richard Petty with Swisstrax President Randy Nelson.

I grew up watching him on television and it’s exciting that we are now working together. It’s a dream come true.

Indio, CA (PRWEB) February 27, 2013

With the 2013 NASCAR season in full swing, Swisstrax announces its new licensing agreement with Petty’s Garage, the high performance speed shop owned by legendary race car driver Richard Petty. Established in 2008, Petty’s Garage, headquartered in Level Cross, North Carolina, offers complete performance and custom builds, performance auto parts and branded merchandise. With the new agreement, Swisstrax will also be offering Petty’s Garage branded products.

The manufacturer and distributor of “The World’s Finest Modular Flooring,” Swisstrax will integrate the Petty’s Garage brand into its line of modular interlocking garage flooring tiles, LED Light Mats, Anti-Fatigue Work Mats and car display pads. Along with Swisstrax’s licensing agreements with premium brands such as Barrett-Jackson, Ford, Shelby, and American Racing, Petty’s Garage adds yet another solid dimension to the Swisstrax product line.

With hints of a partnership in the works last fall, Petty was at the Swisstrax exhibit booth at the 2012 SEMA Show in Las Vegas completing a celebrity autograph signing session. Together, Nelson and Petty have a common drive for innovation. Petty continues to innovate through his projects at Petty’s Garage while Nelson continues to innovate through the enhancements of new products that stem from the original foundations of Swisstrax flooring technology. Introduced in 2012, Swisstrax’s SEMA Show award winning LED Light Mat caught the eye of Petty as he commented that “a flashlight in the mouth will no longer be needed.”

“It is really great to be working with an icon like Richard Petty,” said Swisstrax President Randy Nelson. “I grew up watching him on television and it’s exciting that we are now working together. It’s a dream come true. We have both aged since then, but we’re still going strong!” Petty’s Garage licensed products will be available starting this summer at http://www.Swisstrax.com.

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About Petty’s Garage:

Petty's Garage is Richard Petty's high performance speed shop founded in 2008 as an expansion of his competitive career and ambition to find ways to continue to win on and off the track. The experts at Petty's Garage have earned the respect of customers and fans that crowned Petty the "King of NASCAR". More information about Petty’s Garage can be found at http://www.pettys-garage.com.

About Swisstrax:

Swisstrax offers a practical and modern alternative to standard concrete and epoxy garage flooring. The product line, which was first developed in Switzerland over 19 years, was relocated in 2003 to Southern California; for both manufacturing and distribution. Swisstrax distinctive modular flooring has become the flooring of choice for a variety of automobile manufacturers, race teams and retailers. More information about Swisstrax can be found at http://www.Swisstrax.com.


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