Visual Based Purchasing System for Wine Brands to See North American Launch at Vancouver International Wine Festival

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SLYCE Commerce, an innovation in visual based purchasing, designed to help wine brands sell more products, in more places, more rapidly, is due for its North American launch at the International Wine Congress in Vancouver, BC, February 26th-28th, 2013.

SLYCE Commerce

The SLYCE platform will enable us to engage, inform and do business with people at the very moment they become interested in one of our products - Noble Ridge owners Jim and Leslie D’Andrea

The newly developed SLYCE Commerce brand retailing technology allows consumers using a smartphone to photograph a product, whether in a magazine, on a billboard or, alternatively, on the table in front of them and instantly access reviews, pricing, and exclusive discounts. Users are then able to immediately purchase that product within the app, with the option of having it delivered or being directed to the nearest available outlet for collection.

Winery Partnership

SLYCE Commerce has already begun partnering with brands who are testing the initial operating software including the world-renowned 'Noble Ridge Winery’ based in the Okanagan Valley, British Columbia.

Owners Jim and Leslie D’Andrea said of the partnership, “The SLYCE platform will enable us to engage, inform and do business with people at the very moment they become interested in one of our products. This innovative approach to retailing is undoubtedly a very compelling prospect for our Noble Ridge brand and we’re incredibly excited about its potential.” SLYCE will be focusing on rolling out its point-of-interest purchasing platform to Wineries across North America within the coming months.

During the Festival, members of the SLYCE Commerce team will be participating in a marketing symposium on the subject of engaging consumers through innovative marketing solutions.


About SLYCE (
SLYCE Commerce is a visual based purchasing system which allows brands to sell more products to their customers in more places, more rapidly. Brands create visual catalogues, great incentives to buy and provide a cutting edge way for consumers to purchase. Using the SLYCE app customers can buy a product by simply taking a picture of it, wherever they see it. Whether it's being worn by a stranger in a coffee shop or recommended by a friend, SLYCE allows products to be sold anywhere at any time.

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Josh Stanbury
Business Instincts Group
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