Motif Investing Revolutionizes DIY Investing with “Build Your Own” Program for Consumers and Brands

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Online-Investing Start-Up Allows Customers to Construct and Share Theme-Based Collections of Stocks With Others; An Industry-First Opportunity for Monetization

Motif Investing, the company that pioneered ideas-based stock investing, has taken do-it-yourself investing to the next level. Today the Silicon Valley company announces a new class of products, allowing individuals, organizations and brands to construct and share their own collections of stocks or exchange-traded funds online—and soon to make money when other investors buy them.

The just-launched “Build Your Own” feature on the Motif website, powered by the proprietary Motif Publishing Platform, is the next iteration of the company’s longstanding mission to empower individuals to invest in, and profit from, real-world trends and ideas in a cost-effective manner.

Since last year, Motif’s customers have been able to purchase pre-built “motifs”-- portfolios of stocks, bonds or ETFs linked by common themes such as tablet computing, inflation or home improvement—assembled by Motif’s in-house research team. While investors could customize those motifs to their liking, they did not have the ability to build their own custom motifs from scratch until now.

“This innovative BYO program is a game-changer for online investing,” declared Hardeep Walia, Motif’s co-founder and chief executive. “The ability to build your own motifs gives entrepreneurial investors, advisers and others a new, highly visible platform from which they can market their own investment ideas and strategies to a wide audience.”

Individuals, RIAs and organizations already building new, custom motifs

Motif customers have already taken advantage of the new BYO program. Individual investor Michael Platt recently parlayed his interest in the economies of the Far East into a motif called “Asian Fusion.” This custom motif includes shares of companies based in China, Japan, India, South Korea, Indonesia, Taiwan and the Philippines that derive at least 75% of their revenue from the region.

“This is an empowering new way to invest because I get to create, essentially, my own financial product,” said Platt, CEO, Education Marketing. “I’m excited about the possibilities to create even more custom motifs to diversify my portfolio.”

Tom Nowak, a financial planner, put together a motif called “Socially Responsible” that includes shares of companies that are advocates of the environment, consumer protection, human rights and diversity. Nowak said the new BYO tool would help him align his clients’ investments with their particular worldviews and also give them the benefits of low-fee investing. “I’m really looking forward to using it more,” he said.

Companies in finance and other industries can also build custom motifs that highlight their brands. A publisher of a market index, for instance, could build a motif around that index, exposing others on the site to that brand in a new and unique way.

All the tools you need and a catalog for discovery

In building their own motifs, customers have the tools readily available to select listed individual stocks and ETFs and then intuitively adjust weightings for each stock in a motif based on their own investment strategies. They can match their portfolios against the performance of a benchmark index and then decide the dollar amount they would like to allocate toward the purchase of their customized portfolios of individual stocks.

BYO motifs soon will be featured on Motif’s site in a catalog akin to an online app store. The catalog will provide intuitive categorization and search functionality to allow visitors to easily discover new motifs. The price to purchase your own BYO motif is $9.95, the same as a traditional motif. This spring Motif will begin allowing customers to buy others’ BYO motifs as well; when that happens, the motifs’ creators will be eligible for compensation through a royalty payment.

Investors can build their own motifs based on their own research and ideas, or from information they find via the Motif site.

About Motif Investing
Motif Investing is an online broker that lets you invest in a world of big ideas. The company, based in Silicon Valley, is changing the face of online investing through an innovative new platform that allows individuals to invest in stock and bond portfolios based around everyday ideas and broad economic trends—and share those ideas with friends. Motif’s board members include former SEC Chairman Arthur Levitt and former banking executive Sallie Krawcheck. The company is a registered broker-dealer and a member of SIPC. Motif’s investors include Foundation Capital, Ignition Partners and Norwest Venture Partners. Learn more at

Investing in securities involves risk. Customers who invest in motifs are responsible for making their own investment decisions, and may lose some or all of the money they invest. An investment in individual stocks, or a collection of stocks focused on a particular theme or idea, such as a motif, may be subject to a greater risk of price fluctuation as compared to a more diversified portfolio of investments, because adverse developments affecting the particular industry or sector in which you are concentrated could adversely affect your entire investment. The views and opinions contained herein are intended for informational purposes only and not representative of results an investor can expect to achieve. Motif Investing is not an investment adviser and does not endorse or recommend any particular motif or other investment strategy. Any mention of securities, motifs or strategies in this document are for illustrative purposes only.

Build Your Own motifs are developed and created by customers and is intended for informational purposes only and it should not be construed as an offer, recommendation, or a solicitation of an offer, to buy or sell securities, or any other product or service provided by Motif. The content customers create within a BYO motif is not personalized or tailored in any way to a customer's investment objectives, risk tolerance or time horizon and the securities and investment strategies presented may not be suitable for participants. The enclosed testimonials are not representative of the experience all customers can expect to achieve and are not indicative of future performance.
Standard pricing: $9.95 per motif and $4.95 per stock. Other fees may apply. For details on fees and commissions, please visit

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