The Future of Customer Feedback: Rant & Rave it – 66099

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The world’s very first telephone number that connects consumers to brands has launched – 66099. Whatever the feedback – good or bad – consumers can now get on their soap box and rant or rave it in real time by calling, texting or sending an MMS to 66099 from their mobile.

To celebrate the launch of the Rant & Rave Hotline - 66099 - the world’s first telephone number that connects consumers directly to brands, characters from all walks of life have been queuing up for their turn on the soapbox.

Get on your soap box!

For the first time ever, consumers can quickly and easily rant or rave about a brand they feel passionate about via their mobile phone with the launch of 66099 – Rant & Rave – the world’s first telephone number that connects consumers to brands. The number, which people can either phone, text, or send an MMS to provides them with a direct line to brands who will receive the feedback and act as they see fit.

The telephone number is absolutely free to call from a mobile and texting or sending an MMS is standard network rate, often included in a person’s phone bundle.

Nigel Shanahan, MD and founder of Rapide, the company behind Rant & Rave (66099) which has been four years in the making says: “I sat in a service station with a cup of awful coffee, twiddling my phone in my hand. I was watching someone push a broom around, not getting any of the rubbish off the floor. The coffee was expensive, the toilet was filthy and I thought, how on earth does the consumer get their message across to the head of the company that the service is terrible? How do normal people get their voice heard? And that was when I looked down at my mobile phone and thought – that’s it! One telephone number that can take all rants and raves that will be passed onto customer insight teams at shops, hotels, restaurants, train companies – no matter how big or small – people will either be ranting or raving about you!”

Nigel adds: “We wanted to make life easier for both consumers and businesses. Many of us are afflicted with the fear of complaining – either because we don’t want to make a scene or hurt a member of staff’s feelings while some companies have lengthy complaints procedures where you have to fill out reams of information. Conversely, sometimes you want to tell the staff how happy you are with the service but you can’t, often because the shopping experience is all too quick. Now all you have to do is make a phone call to 66099, have a rant or a rave, and that feedback will be passed on directly to the brand.

“For businesses, we’re providing an invaluable insight into the customers’ perception of their product. If they know what people think, they can build on it – and if all businesses do that then it can mean great things for the economy. One day I want the term ‘Rant and Rave it’ to become part of our vernacular, much like ‘Google it’ has become!”

Susie Kew, a cake maker from Peterborough thinks it’s a great idea. She says: “So often I want to rant about bad service from shops I’ve been in but I don’t want to do it there and then and by the time I get home I can’t be bothered. Now I know I can pick up the phone, make the call and instantly leave my feedback. Similarly, those shops who have done well deserve some recognition; how good would it be to find out someone had said what a fantastic job you’ve done?”

For more information on Rant and Rave visit

Notes to Editors

  •     Rant & Rave is part of software company, Rapide, set up in 1999 by Nigel Shanahan.
  •     66099 is the world’s first telephone number that connects consumers to brands. For more information visit – home to a live feed of customer insight into brands across the UK.

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Kat Adams
Stature PR
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