PrivateCollection&Co Launches as Exclusive Marie Claire Licensing Representative in the U.S. and Mexico

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PrivateCollection&Co’s launch is accompanied by the announcement that it has become the brand architecture partner and exclusive licensing representative for the Marie Claire brand in the U.S. and Mexico.

PrivateCollection&Co is a brand architecture company with offices in Florida and Paris that prepares brands for global expansion through comprehensive strategies that integrate brand management, licensing, distribution and development of vertical retail operations. The company’s official launch is accompanied by the announcement that it has become the brand architecture partner and exclusive licensing representative for the Marie Claire brand in the U.S. and Mexico.

About the Company    

PrivateCollection&Co was founded by Chairman Elena A. Baronoff, CEO John Hanna and CEO of European Operations Roberto Bré, who collectively hold nearly seven decades of experience in innovation, brand building, brand management, licensing, distribution and retail operations in the industries of fashion and luxury goods. Their prior experience includes work with the highest profile luxury and mass market brands in the world.

Founders:

  • Chairman Elena A. Baronoff: Serial entrepreneur and global marketing executive for licensed luxury brands in the real estate industry, such as Trump and Lalique.
  • CEO John Hanna: Previously served as CEO of The House of Lloyd Klein, where he created five diffusion labels, and CEO of The Fashion House, a company focused on the design, manufacturing and sales of footwear and leather goods with licenses for iconic brands such as Richard Tyler, Oscar De La Renta, Isaac Mizrahi, Bill Blass and Nicole Miller.
  • CEO of European Operations Roberto Bré: Decades of experience as an executive at mass and luxury fashion companies such as Folli Follie and Mantero Seta, where he led innovation and managed relations with the most influential luxury fashion houses in the world including Louis Vuitton, Chanel, Christian Dior, Prada, Ferragamo, Pucci and Ralph Lauren.

About the License

Marie Claire is a lifestyle brand that developed from the exceptional popularity of the leading upscale women’s fashion magazine of the same name. In Asia and Australia, Marie Claire has become a leading brand in fashion, beauty and home décor generating over USD $350 million at retail each year. PrivateCollection&Co is working to expand this success into the U.S. and Mexican markets by establishing key licensing and distribution agreements. The brand primarily targets urban, educated, working women aged 25 to 35 with mid to high income levels. For more information about the brand and licensing opportunities, visit http://www.PrivateCollectionandCo.com.

PrivateCollection&Co is currently in discussions with licensees that will introduce Marie Claire branded products in the U.S. and Mexican markets in the product categories of leather goods, eyewear, watches and jewelry, ready-to-wear, intimates, sportswear, bed linen, bath linen, wallpapers, carpets, kitchen and tableware, furniture, stationery and calendars. Brand extensions in development include licenses for hotels, spas and cafes.

“PrivateCollection&Co is a collaboration of fashion and luxury brand strategists who have a passion for building global brands. We are all entrepreneurs and our professional successes have enabled us to pursue this opportunity to be catalysts for worldwide brand expansion,” said Elena Baronoff, Chairman of PrivateCollection&Co, “We are very excited to announce our official company launch with the Marie Claire brand and look forward to announcing our first licensing partners in the weeks and months to come.”

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About PrivateCollection&Co
Incorporated in 2010 and officially launched to the public in 2013 with offices in Florida and Paris, PrivateCollection&Co is a brand architecture company focusing on brand management, licensing, distribution and development of vertical retail operations for brands with untapped potential for global expansion. The company launched as the brand architecture partner and exclusive licensing representative for Marie Claire in the U.S. and Mexico. For more information, please visit http://www.PrivateCollectionandCo.com.

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Esther Koo
Southard Communications
212-777-2220
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