Directions Research Chooses Decipher’s Beacon Market Research Platform

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Beacon’s robust, easy-to-use platform selected to best serve Directions clients’ market research needs

Beacon’s advanced programming and reporting tools will help us deliver the high quality results our clients expect.

Market research leader Directions Research has licensed Beacon, a market research survey software platform developed by Decipher. Beacon, which is known for its robust programming capabilities and overall ease-of-use, provides many advanced features that will help Directions serve its clients in more than 30 countries around the world.

“We were looking for a solution that could not only meet the research needs of a wide variety of clients in numerous industries but that was also easy to integrate with our internal processes,” said Greg Widmeyer, vice president of strategic research for Directions. “Beacon’s advanced programming and reporting tools will help us deliver the high quality results our clients expect.”

Beacon allows users to build and deploy their own online and mobile surveys, with numerous question formats, multiple languages and branding customization. It provides advanced features like integrated digital fingerprinting, quality control review tools, email campaign managements, mobile field reporting, interactive reporting dashboards, customizable downloadable data formatting and more.

Directions will be utilizing the Beacon platform across both business-to-consumer and business-to-business research. The platform will assist the company in reaching respondents from around the world in order to provide the highest-quality, real-time data for its clients’ businesses.

“Directions Research is well-known for its exceptional commitment to evolving research methods. They recognize the importance of continued investment in innovation and technology,” said Kristin Luck, president of Decipher. “Their adoption of the Beacon platform validates the time, thought and expertise that we put into creating this platform. We specifically designed the system to be easy-to-use and understand, while still delivering all the complex functionality needed to field the most advanced research studies.”

About Directions Research, Inc.
Celebrating its 25th anniversary this year, Directions Research Inc. is a privately held, full-service market research firm. It has built its reputation on providing custom-designed solutions to meet client information needs. DRI is headquartered in Cincinnati, Ohio, with regional offices in Chicago, Dallas, Minneapolis, Washington DC, Pittsburgh and Seattle. Visit DRI’s Web site at for more information.

About Decipher
A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights.

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Marie Melsheimer
Campbell Consulting
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