Beintoo, OtherLevels Want to Boost User Engagement and Retention in Mobile Apps

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The New Loyalty Rewards Platform Partners with Mobile Analytics Leader to Personalize its Messages and Strengthen User Loyalty

Beintoo, a loyalty rewards and monetization platform for Web and mobile apps, is joining forces with OtherLevels, a leader in A/B split testing and retargeting for push notification, SMS and mobile email messaging, to provide deep actionable analytics that can boost user engagement, conversions and revenues.

Beintoo partners with some of the world’s top app developers and publishers, including Halfbrick Studios, whose mega-hit games including Fruit Ninja and Jetpack Joyride have been downloaded over 500 million times.

Using a gamification model, the loyalty platform rewards users for the time they spend on a website or mobile app, where they can play, earn “Bedollars” and redeem their virtual currency for real-life offers.

With users located worldwide, Beintoo wanted a messaging analytics partner that could help track how users engage with its own and partner apps, and learn which offers are most effective.

“Beintoo’s user community is large and diverse,” said Brendan O’Kane, CEO of OtherLevels. “By using action analytics, A/B split testing and retargeting, we’re providing Beintoo with a deep understanding of its global users’ preferences, and the ability to retarget messages with a precision not previously available for push notification, gamification or SMS campaigns.”

With 81% of loyalty customers reporting that they don’t know what their rewards are or how to redeem them, it’s clear that publishers, brands and retailers must tailor their rewards and offers to remain relevant to existing and new customers. Access to deep granular data means more timely and personalized offers that drive engagement, and ROI. Through OtherLevels’ mobile analytics platform, Beintoo will know which offers lead to in-app redemptions and generate social shares.

“As we create a new loyalty economy and currency at Beintoo, we’ve sought out a partner that can help us deliver the right messages to the right users at the right time. OtherLevels’ expertise in A/B testing and retargeting is a critical component for us to strengthen engagement with our users, and create real value for our customers,” said Beintoo CEO Antonio Tomarchio.

OtherLevels’ platform is built to analyze hundreds of millions of push, SMS, mobile email and in app messages, and provides the necessary intelligence to engineer better mobile messaging campaigns. For more information about OtherLevels or to schedule an interview with Brendan O’Kane, please contact Vanessa Horwell at 305-749-5243 ext. 232 or at vanessa(at)thinkinkpr(dot)com, or Amanda Williams at 305-749-5243 ext. 238 or at awilliams(at)thinkinkpr(dot)com.

About OtherLevels
OtherLevels enables mobile games developers, brands and publishers using Push Notification, SMS and Mobile Email Messaging engage, retain and maximize the value of their audiences through mobile messaging analytics and retargeting. Based in San Francisco and Brisbane, Australia, OtherLevels offers dynamic A/B split message testing, targeting, and retargeting capabilities through its real-time app and mobile web analytics engine. Marketers can track, review, and act upon a wealth of granular data including pushes sent vs. pushes opened, organic open rates vs. message-prompted open rates, by linking individual message copy to user behavior. OtherLevels provides a simple set of Native App and Mobile Web libraries that embed their capabilities into all mobile platforms, while working seamlessly with push vendors and SMS aggregators, as well as in-house Push solutions. OtherLevels supports clients with as many as 300 Million app downloads, demonstrating scale that can meet the demands of the largest global enterprises.

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About Beintoo
'Headquartered in Milan and New York, and with more than 400 million users all around the world, Beintoo is a real loyalty program offering a full set of engagement tools - badges, missions- for apps and brands. Beintoo gives real world value to users’ engagement by distributing a virtual currency - Bedollars, which can be used for premium offers and real world benefits. Bedollars are meritocratic, global, and can be redeemed in the Bestore or in a partner’s app or website. The Beintoo goal is to create an innovative economy where users can earn real value and real benefits from virtual everyday activities on their phones.

For more information or to schedule an interview with the team, please visit or contact cbrady(at)beintoo(dot)com.

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Vanessa Horwell
ThinkInk PR
+1.305.749.5342 x232
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