Companies have to find the right ad unit and also tie marketing ROI to both clicks and calls. Those who excel at effectively optimizing mobile will be the ones that can best build seamless marketing campaigns across all channels.
Santa Barbara, CA (PRWEB) February 28, 2013
RingRevenue, the leader in call marketing automation solutions, today announced its CEO Jason Spievak is speaking at the Performance Marketing Insights Conference held at the Crown Plaza Hotel in New York from March 12th to 13th. The advanced-level event brings together an experienced group of delegates that will learn key industry insights from 25 high-level and thought-leadership sessions covering international, regional and local markets.
Mr. Spievak will be speaking on a panel titled “Driving the Mobile Channel Through Online Media” that will take place at 10:45 a.m. on the first day of the conference. The panel will cover the opportunities and challenges in marketing to and tracking the more agile consumer in the current age of m-commerce. The session is ideal for attendees who need to improve click-to-call conversions, raise brand awareness, or drive app downloads.
Moderated by Matthew Wood, Founder / Investor of A4u / Vouchercloud, the Driving the Mobile Channel Through Online Media panel also includes Jeff McCollum, Founder of Cake Marketing, John Rankin, Vice President Americas EMEA, Adsmobi, and Usher Lieberman, Director of Corporate Communications at The Find.
“The industry needs to rapidly adjust its strategies in order to properly gain value from the new agile consumer,” commented Spievak. “Companies have to find the right ad unit and also tie marketing ROI to both clicks and calls. Those who excel at effectively optimizing mobile will be the ones that can best build seamless marketing campaigns across all channels. We have established RingRevenue’s place in the performance marketing world as a leader of call marketing technology and we look forward to also sharing our story at this PMI event. ”
For more information about Performance Marketing Insights, visit http://www.performancemarketinginsights.com/.
RingRevenue is the industry-leading provider of call marketing automation solutions. RingRevenue's patented cloud-based platform makes it easy to seamlessly integrate with the solutions you already use. By delivering complete campaign management, clear attribution and practical analytics in one end-to-end solution, RingRevenue helps businesses grow revenue across online, offline and mobile marketing channels. Proven revenue-generating partnerships with the leading performance marketing networks, agencies and Fortune 1000 and Inc 500 brands make RingRevenue the industry-leading solution for call performance marketing. RingRevenue was founded in 2007 by a team of technology executives who built their prior startup into a multi-hundred million-dollar public company. RingRevenue is backed by leading venture capital firms GRP Partners, Rincon Venture Partners and Persistence Partners. To request a demo, please visit http://www.ringrevenue.com or call 800-305-2347.