Consumers that find a BBB rating should feel a level of comfort and security, especially for companies with a high rating.
San Francisco, CA (PRWEB) February 28, 2013
Christopher Wells Construction, a home remodeling company serving the San Francisco bay area, has recently received an A+ rating from the Better Business Bureau (BBB), now making it easier for homeowners to select a reliable home remodeling contractor.
“I have always worked hard to present information to clients accurately and follow through on the plan we’ve established,” said Christopher Wells, the owner of Christopher Wells Construction, “and things have turned out pretty well so far – no complaints in 29 years of business – so I’m very pleased by the A+ rating from the Better Business Bureau.”
Christopher Wells Construction’s flawless complaint history has made an impact on both consumers and those at the BBB. “That’s an impressive record,” said Gus Sinks, head of business development at the BBB in Northern California. “We find out who’s naughty and who’s nice in the business community,” said Sinks. “Consumers that find a BBB rating on a website should feel a level of comfort and security, especially for companies with a high rating.”
Wells often downplays is BBB rating when meeting with clients and lets his work do the talking, but perhaps he shouldn’t. The criteria for receiving an A+ rating from the BBB are indeed pretty rigorous. All BBB-rated companies are evaluated on a detailed seven-point system, focused on a company’s complaint history, including how responsive a business is to resolving customer concerns.
“Before a business gets a positive rating, it’s thoroughly investigated,” Sinks added. “Our criteria have been set for a long time about what constitutes a reputable business. Our goal is to build trust and confidence and be a reliable resource for consumers.”
Sinks explained that businesses take the BBB review process very seriously and “adhere to telling the truth and maintaining transparent business practices.” Most business owners, Wells included, value gaining the support of one of the most venerated consumer groups in the nation.
The BBB is a nationwide nonprofit organization founded in 1912 to build trust and confidence in businesses for consumers. Today, the BBB follows up on consumer complaints and offers reviews on more than 4 million businesses nationwide.
A BBB businesses owner pays a yearly fee for accreditation. But Sinks is quick to point out that a company that receives accreditation does not necessarily receive a positive consumer rating. “There is a misconception that by paying a yearly fee for accreditation that the BBB won’t take off points against you,” he explained. “That just isn’t true. Ratings are completely independent of accreditation.”
Wells is pleased that his business has received an A+ rating from the BBB and recognizes that solid business practices instill consumer confidence. Digging for a deeper explanation, Wells admitted that consumer confidence centers on quality, affordability and being responsive. “We like to stay on target from the beginning, which is all about ensuring that the customer remains happy.”