“Honest Fizz is fun, tasty and naturally-sweetened, and will help us connect with soda consumers seeking a naturally-sweetened alternative, as well as shoppers at natural and specialty stores looking for a zero-calorie soda option,” said Seth Goldman.
Bethesda, MD (PRWEB) February 28, 2013
HONEST TEA®, the maker of the nation’s top-selling organic bottled teas, as well as HONEST ADE® and HONEST KIDS® juice drink beverages is building on its initial launch of HONEST® Fizz, a line of naturally sweetened zero calorie sodas, by making it available in additional natural and specialty retailers across the country. The soda line consists of four varieties: Lemon Limey, Orange Pop, Professor Fizz, and USDA Organic Root Beer, the only organic zero-calorie root beer on the market.
All varieties are sold in in either 12 fl. oz., aluminum Sleek® single cans or in six-can fridge packs. The fridge pack is made of corrugated cardboard and contains up to 30% pre-consumer recycled material and is recyclable.
“HONEST® Fizz is fun, tasty and naturally-sweetened, and will help us connect with soda consumers seeking a naturally-sweetened alternative, as well as shoppers at natural and specialty stores looking for a zero-calorie soda option,” said Seth Goldman, co-founder and TeaEO of Honest Tea.
As a result of strong interest from retailers, starting March 1, Honest Fizz will be available at a number of natural and specialty retailers around the country including Whole Foods, Sprouts Farmers Market, Natural Grocers by Vitamin Cottage, Gelson's Market and Bristol Farms.
HONEST Fizz is naturally sweetened with a blend of stevia leaf extract and erythritol, a natural sugar alcohol. None of the ingredients in HONEST® Fizz contain GMOs. At this time only Root Beer is certified organic. “Our original intent was to make the entire line certified organic, but the cost differentials on organic zero-calorie sweeteners is still too high,” noted Goldman, “We’re glad we managed to make Root Beer certified organic, and look forward to converting more varieties to organic over time. In the long run, we always choose organic, but in the short run, we realize it may take several years to get there.”
Goldman recently posted a blog at inc.com in which he discussed HONEST TEA®’s deliberations with the organic/natural decision.
About HONEST TEA®
HONEST TEA® seeks to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998 in Bethesda, MD, HONEST TEA® is the nation's top-selling organic bottled tea company specializing in beverages that are ‘just a tad’ sweet. HONEST TEA®'s product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade®, Honest Kids® organic thirst quenchers, and new Honest Fizz® naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men’s Health “Best Green Tea” for five years running and in 2012 was named one of Women’s Health Magazine’s “125 Best Packaged Foods for Women.” Honest Tea is an independent operating unit of The Coca-Cola Company. For more information: http://www.honesttea.com.