Improv Electronics Reports Strong Boogie Board LCD eWriter Sales Through Toy Channel

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Electronic Paper Replacement a Top Holiday 2012 Seller in Many North American Stores

The Boogie Board Original 8.5 LCD eWriter is a huge hit in North American toy stores.

Parents love Boogie Board eWriters because they are simple to use, don’t require special writing instruments, are very durable and keep their kids engaged for hours.

The numbers are in for the 2012 holiday season and high volume sales of Boogie Board® LCD eWriters made many North American toy store owners and managers very happy. That’s the story representatives of Improv Electronics heard often at its exhibit in the recent American International Toy Fair® in New York City and Canadian Toy & Hobby Fair in Toronto.

Penetration of the Boogie Board Original 8.5 eWriter into the North American toy channel grew quickly in 2012. Over 500 storefronts were selling Boogie Board eWriters by the end of the year.

“Many toy stores told us the Boogie Board Original 8.5 eWriter was their number one seller for the 2012 holiday period,” said Improv Electronics CEO Dr. Albert Green. “Although Boogie Board eWriters aren’t specifically designed as toys, they are tremendously appealing to children because they are unique—but more importantly—fun. Parents also love Boogie Board eWriters because they are simple to use, don’t require special writing instruments, are very durable and keep their kids engaged for hours.”

Based on its 2012 results in the North American toy channel, and large crowds at its booth in the recent International Toy Fair in Nuremberg and Hong Kong Toys & Games Fair, Improv Electronics expects strong penetration of Boogie Board eWriters into the global toy channel in 2013.

Boogie Board eWriters also garnered several 2012 toy industry awards. Learning Express Toys specialty educational toy store named the Boogie Board Original 8.5 eWriter “Toy of the Year” for delivering a better sales performance than any other product across all 140 franchise locations in the U.S. It was also named “Best Science/Whiz Kid Toy” while Improv Electronics took home the award for “Best New Vendor.” TDMonthly magazine recognized Boogie Board eWriters as one of its top 10 travel toys.

In addition to Learning Express Toys, Boogie Board Original 8.5 LCD eWriters are available for purchase in North America from many ASTRA-member stores as well as Toys R Us Canada, Marbles: the Brain, Mastermind Toys, Fat Brain Toys and Creative Kidstuff.
For more information about where to buy Boogie Board LCD eWriters, go to improvElectronics.com/buy-now.

About Improv Electronics

Improv Electronics is the consumer products unit of Kent Displays. Founded in 1993, Kent Displays, Inc. is a world leader in the research, development and manufacture of Reflex® No Power LCDs for unique, sustainable applications including electronic skins, eWriters, smartcards and eReaders. All Reflex LCDs are made on flexible plastic substrates and reflect ambient light to produce an image. They use no power to retain an image and only a small amount to change it. Reflex LCDs are made in the U.S.A. in Kent, Ohio.

Improv Electronics launched Boogie Board LCD eWriters in January 2010. All Boogie Board eWriters feature a pressure-sensitive Reflex LCD as their writing surface. The no power attributes and exceptional writing experience of Reflex LCDs make Boogie Board eWriters an eco-friendly, electronic paperless replacement for memo pads, sticky notes, scratch pads, note books and other writing and drawing mediums.

For additional information about Boogie Board LCD eWriters, go to improvelectronics.com.

Boogie Board, Reflex and Improv are trademarks of Kent Displays, Inc.

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Kevin Oswald
Kent Displays
(330) 673-8784 161
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