Movable Ink Signs Agreement to Power Agile Email Marketing for Finish Line

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Leading Athletic Retailer will Enhance Email Marketing Programs with Real-time Content Optimization and Personalization

Finish Line has partnered with Movable Ink to make our emails relevant in real-time.

Movable Ink, the leading provider of Agile Email Marketing technology, today announced that it has signed an agreement to provide its services to The Finish Line, Inc. Finish Line is a premium retailer of athletic shoes, apparel and accessories through more than 640 stores in 47 states, and online at

Under the terms of the agreement, Finish Line will utilize Movable Ink’s platform to display highly relevant email content that is personalized and optimized on the fly. Email marketing content and images can be changed in real-time based on when, where, and how each recipient opens the email, and take into account factors such as time, location, device, and other contextual data.

“Finish Line has partnered with Movable Ink to make our emails relevant in real-time,” said Aaron Buchanan, Email Marketing Manager, Finish Line. “Instead of being frozen at the moment when we deploy campaigns, our emails can now be as fluid and dynamic as our active and athletic customer-base.”

Finish Line plans to utilize the Movable Ink platform to enhance its email newsletters with streaming limited-time-only countdown timers, local maps pointing customers to its closest brick-and-mortar outlets, advanced video-in-email capabilities, and web crop technology showcasing the latest products and special offers being featured on its website.

“We are honored to welcome Finish Line to our rapidly growing customer base,” said Vivek Sharma, co-founder and chief executive officer, Movable Ink. “As Finish Line deploys next generation agile email marketing campaigns that include live content, their customers will benefit by receiving more relevant, valuable, and actionable communications.”

About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line has 646 stores in malls across the U.S. and employs more than 11,000 sneakerologists who help customers every day connect with their sport, their life and their style. Online shopping is available at and mobile shopping is available at Follow Finish Line on Twitter at and “like” Finish Line on Facebook at

Finish Line also operates, through a venture with Gart Capital Partners, the Running Specialty Group, including 25 specialty running shops in eight states and the District of Columbia under The Running Company, Run On! and Road Runner banners. More information is available at

About Movable Ink

Movable Ink is the leading provider of Agile Email Marketing technology. Since the channel's inception, email has been frozen in time at the moment when a marketer hits the "Send" button. With Agile Email Marketing from Movable Ink, email can now be dynamically updated in real-time based on each individual recipient's current time, location, device, social context, and even the weather. Innovative brands such as American Eagle Outfitters, Seamless, Neiman Marcus, and Bonobos use Movable Ink to enhance customer engagement and increase marketing ROI. The company is based in New York City and backed by Contour Venture Partners, Metamorphic Ventures, ff Ventures, Kima Ventures and email veterans such as Bob Pittman, Andy Russell, Josh Baer, and Alan Laifer. For more information, visit

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