SHAWNEE, KS (PRWEB) February 28, 2013
Perceptive Software will provide integrated Experian QAS address verification, taking data quality one step further for its customers.
“By integrating Perceptive Software and Experian QAS address verification software, institutions are able to further increase data accuracy by validating, correcting and enhancing address information. Address cleansing reduces returned mail, increases delivery rates and saves money by avoiding surcharges and overhead costs,” said Dan Clawson, solutions marketing manager for higher education, Perceptive Software. “Key institutional departments such as admissions will be poised to not only effectively compete with their peer institutions, but also to realize operational efficiencies and cost savings, knowing that the prospective student addresses are accurate. This will lead to timely applicant communication and will add to improving prospective student experience with that institution.”
About Perceptive Software (http://www.perceptivesoftware.com)
Perceptive Software, from Lexmark International (NYSE: LXK), builds a complete family of intelligent capture, content and process management, enterprise search and integration products that link enterprise applications to the processes and information they don't manage, providing the visibility and control needed to improve financial performance, reduce risk and ensure future flexibility.
About Experian QAS
Experian QAS is an address data quality software pioneer. The company’s products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 clients worldwide in retail, education, healthcare, insurance, finance, government and other sectors. For more information, visit http://www.qas.com.
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insight, targeting and interactive marketing. We help brands from around the world intelligently interact with today’s dynamic, empowered and hyper-connected consumers. By coordinating seamless interactions across all marketing channels, we enable marketers to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits. We call it Marketing Forward.
For more information, please visit http://www.experian.com/marketingservices.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.