New Jersey Public Relations Firm Vision Media Marketing Offering Cutting-Edge Voter Targeted Online Advertising

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New product has been used effectively in races throughout the country to efficiently serve dynamic messaging and content to targeted groups of voters and the public relations firm is proud to add it to its political repertoire, which also includes direct mail, television and radio advertising, social media, web design, traditional online advertising and much more.

“Vision Media Marketing has always tried to stay on the cutting edge of communication technology and offering our clients the ability to place Voter Targeted Online Ads is just another example of our firm being ahead of the curve,” said Paul Swibinski.

Vision Media Marketing Inc., a full-service New Jersey public relations and media consulting firm, is announcing that it is offering cutting-edge Voter Targeted Online Advertising to clients this campaign season. This new product has been used effectively in races throughout the country to efficiently serve dynamic messaging and content to targeted groups of voters and the firm is proud to add it to its repertoire, which also includes direct mail, television and radio advertising, social media, web design, traditional online advertising and much more.

“Vision Media Marketing has always tried to stay on the cutting edge of communication technology and offering our clients the ability to place Voter Targeted Online Ads is just another example of our firm being ahead of the curve,” said Paul Swibinski, President of Vision Media Marketing. “These ads offer campaigns an extremely effective way to reach voters that combines the targeting of direct mail, the emotional impact of video and the efficiency of online advertising. It’s a great way to set your campaign apart and reach voters
where they are increasingly spending their time – online.”

Voter Targeted Online Ads can take the form of traditional banner ads, pre-roll video ads or in-banner video ads. They use sophisticated tracking systems to match anonymous potential voters’ computer “cookies” to publicly available voter files, making it possible to serve custom ads to targeted groups. These ads have become a staple of online campaign messaging at the national level and Vision Media Marketing is now bringing this exciting functionality to the local, county and state level in New Jersey and New York.

In addition to its successful political media consulting business that has helped hundreds of candidates win elections for over 25 years, Vision Media Marketing operates as a public relations and communications firm serving public and private sector clients.

Vision Media Marketing maintains a blog, VMMI Policy Perspectives, and it distributes a quarterly newsletter
to clients, colleagues and other interested parties. For more information, please call Philip Swibinski at 201-864-0600 or visit http://vmmi.net.

About Vision Media Marketing
Vision Media Marketing, Inc. was incorporated in 1985 by Jean Swibinski and Paul Swibinski, who continue to direct the company. A full-service public relations and media communications firm with a long history of successfully delivering clients’ messages, it specializes in public policy issues and crisis communications. Vision Media helps clients break through today’s cluttered media landscape and makes their voices heard.

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Philip Swibinski
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