Fürst Selects Colors for 2013 Clothing Collection

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The American made t-shirt company for athletic men has chosen the colors for 2013 with long-term wear in mind.

(L) Blood Orange Crew Neck; (R) Cobalt Blue Crew Neck

Our basic colors look great during any season, and our light pastels and bright primary colors are perfect for the spring and summer months. We picked colors that we believe are unaffected by trends and can be worn year after year.

Popular colors come and go in the world of fashion thanks to the influential industry leaders. With this in mind, careful consideration must be taken when selecting colors for a clothing company. Fürst, the clothing company for athletically fit men, chose the colors for its 2013 collection based on longevity.

“Selecting the best colors is very important,” says George Bennitt, co-founder of Fürst. “Our basic colors look great during any season, and our light pastels and bright primary colors are perfect for the spring and summer months. We picked colors that we believe are unaffected by trends and can be worn year after year.”

There are 13 colors available for purchase and the colors vary depending on the type of shirt. Fürst offers crew necks and V-necks.

“Since our shirts can be worn for any occasion, we wanted to offer customers several options,” explains Zack Bennitt, co-founder of Fürst. “It was important for us to have enough colors that anyone would find one color that caught their eye. Our colors range from soft pastels to neutral solids. We also have white, essential for any wardrobe.”

The 13 colors are spread throughout three types of t-shirts. Only the 100% Supima® cotton V-neck features all 13 colors. The 100% Supima® cotton crew necks come in six colors while the 50% Micro Modal/50% Supima® cotton V-neck slub blend comes in seven colors.

All of the shirts are made in America and can be seen and purchased on the company website.

Fürst is a clothing company founded by three brothers who are committed to providing clothing made for athletically built men. Fürst products are made and sourced in America from high quality materials and priced affordably. For more information visit http://www.furstapparel.com.

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Zachary Bennitt
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