Hunt Valley, MD (PRWEB) February 28, 2013
In today’s Social Web, the concept of “liking” things is not a new one. Millions of users worldwide express their opinions about a variety of people, places and things they like every day. The idea behind this is to customize the experience of the end user; by allowing them to self-identify the things they care about most, and feed them relevant information accordingly. What likeability.com does is take that idea a step further and asks the user what people, places and things they like more than others, in a fun game-like experience.
Lead by Chief Technology Officer Uri Kerbel, the site uses proprietary algorithms that make the experience more enjoyable and relevant. As it learns from its users it becomes a valuable research tool, while entertaining them along the way. Thanks largely to a very recognizable domain name, the site has already attracted global attention and is thriving in countries from virtually every continent.
“The contest aspect of the site has really taken off. People really seem to enjoy voting on scenarios that put similar items against each other for them to choose which one they like better,” Chief Marketing Officer, Wayne Lesperance said. Users have the option of simply voting on randomly generated scenarios, or entering topic specific contests, where they are eligible to win cash and prizes while voting.
Both options allow the user to accumulate points. Points can then be redeemed to enter higher stakes contests for larger prizes and cash payouts. “The biggest challenge so far has been trying to overcome the skepticism out there. This really is free. People really can, and do, earn cash and prizes for simply voting on our site. We really don’t share your private information, and we aren’t asking you for anything more than your opinions,” said Neil Westford, CEO. “Once they come and see for themselves, they realize it’s legitimate, and they get hooked.”
While voting is fun, and often a learning experience for the end user, it’s far more than just entertainment. The voting determines the most popular things, based entirely on public opinion, which is then compiled into a list of most popular things in each category. The subjects are endless, and the exponential growth the site is experiencing keeps broadening that spectrum.
“So, instead of relying on a panel of critics somewhere to tell me what vacation destination is the better choice, I’m getting the straight dope from people who aren’t being swayed in any direction but their own opinion,” said Bret Thebes, an avid user of the site. “I trust that more than I trust agents and tourism bureaus, who likely have something to gain by pointing me to one specific destination over another. Oh, and by the way, I can’t complain too much about winning money while trying to choose my next vacation spot.”
Currently Likeability is signing up 500 new users per day, and averaging about 50,000 votes per day. The best part is that users are coming back on average 3 times per day to vote on contests.
The mobile app is already in development and expected to be released in the next month. Users are already anxious about being able to vote on the fly and Likeability is eager to accommodate them. Stay tuned…