Business and Marketing Strategist Susan Baroncini-Moe Says Yahoo Made a Mistake in Canceling Telecommuting

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Business and marketing author says telecommuting is a valuable opportunity for businesses and employees

Susan Baroncini-Moe

Susan Baroncini-Moe

For heaven’s sake, if people can fall in love online, people can certainly collaborate online!

Susan Baroncini-Moe, author of, "Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style" says that Yahoo made a big mistake in ending telecommuting for its employees.

“Employees across the country work from home very successfully and productively,” said Baroncini-Moe from her home office in Indianapolis, Indiana, “Ending telecommuting for employees who already enjoy it and find it useful is a big mistake—it says that Yahoo doesn’t trust or value its employees.”

Yahoo recently announced that its Chief Executive Marissa Mayer decided to cancel all telecommuting for employees to foster collaboration and productivity. The announcement also mentioned that Yahoo wanted their corporate atmosphere to be more “fun.”

“Telecommuting is a valuable resource for employees and employers. It allows employees to save a lot of money on gas and other work-related expenses and saves employers on overhead. But employers can’t just send workers home and expect them to know what to do,” said Baroncini-Moe, a business and marketing strategist for business owners and consultant for large corporations, “Managers need to be adequately trained to provide accountability and employees need to be trained to minimize common home-based distractions. And simple technology can be used to foster collaboration. For heaven’s sake, if people can fall in love online, people can certainly collaborate online!”

Susan Baroncini-Moe is the author of “Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style,” and is a business and marketing strategist. She regularly speaks to audiences of all sizes, and has shared the stage with business giants like Michael E. Gerber, Larry Winget, Bob Burg, David Meerman Scott, Chris Brogan, and 29 other business and marketing bestselling authors, celebrity entrepreneurs, and thought leaders. Susan and her businesses have been featured in Redbook Magazine, USA Today, All You Magazine, American Express Open Forum, MSNBC, BBC, Time, Reuters US, Reuters UK, Slate.com, People, and Discovery. Susan is a Guinness World Records® recordholder, and she and her husband, Leo, live in Indianapolis, Indiana and travel the globe together. You can find out more about her consulting and training services, as well as her speaking at http://businessinbluejeans.com or http://susanbaroncini-moe.com.

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