Spark Logix Studios Making Radio Sites More Accessible with Responsive Design

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Spark Logix Studios, a Minneapolis-based inbound marketing company, is continuing to prove itself an industry leader as it plans to convert several local radio station websites to responsive design. These changes will make it easier for visitors to access the sites from any internet device and should lead to more online traffic for the stations.

Responsive Web Design

Responsive Web Design

The transition to RWD will give every radio site visitor a significantly better user-experience, which in turn will result in people spending more time on the pages and encourage repeat guests.

While many web designers are still catching on to the benefits of responsive web design (RWD), Spark Logix Studios has fully ingrained RWD into its services and plans to update previously created sites with the mobile-friendly technology. They have offices in Minneapolis, Ham Lake, and Fort Collins, and some of its first clients to get the site makeovers are several local radio stations in those areas.

Spark Logix Studios made the switch to responsive web design in early 2012 in an effort to provide all its customers with an easy and affordable way to have both a mobile and traditional website. RWD makes that possible by using relatively new types of code and build methods, which result in sites capable of adapting to their viewing device. Whether accessed on a desktop, smartphone or tablet, RWD webpages provide an optimal display by automatically resizing, changing layouts, or selectively showing and hiding certain page elements.

For Spark Logix customers, this means they only need one site to effectively connect with all their visitors, no matter where they're at or what gadget they're using. "We started using responsive design a little over a year ago, and we couldn't be more pleased with the results," said Rob Benson, Spark Logix Studio's founder. "Our clients love knowing they have a site that's able to meet the needs of the ever-growing mobile audience."

The radio sites, which are currently in the process of being converted over to RWD are managed entirely by Spark Logix Studios. The inbound marketing company handles everything for them, including the content, ads, and of course, the web design. Their hope is the change to RWD will result in more visitors and greater engagement on the radio pages.

"We're committed to the success of all our customers and especially those who trust us to manage their webpages," said account manager Ryan Beckman. "The transition to RWD will give every radio site visitor a significantly better user-experience, which in turn will result in people spending more time on the pages and encourage repeat guests."

Spark Logix members say responsive web design is just one of the many things they offer, and they encourage local business owners to visit the Spark Logix Studios website or contact one of their offices to learn more about how they help companies build a strong web presence.

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