Newcomer to the UK Eyewear Industry: Ozeal Glasses

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Looking up to Glasses Direct as a successful startup, many other competitors are following up and the most outstanding one is Ozeal Glasses, boasting well designed prescription glasses at low prices.

With so much determination, ambition and so many great ideas, Ozeal Glasses will sure to create a huge stir in UK's eyewear market.

The eyewear industry in UK is still the playground of very established high street retailers like specsavers. People are driven to entity optical stores only to find unreasonable high prices tags, cunning sales stuff and limited options. This encourages insightful entrepreneurs to find a better resolution for glasses wearers: online glasses shop. Looking up to Glasses Direct as a successful startup, many other competitors are following up and the most outstanding one is Ozeal Glasses, boasting well designed prescription glasses at low prices.

Embrace the Great Vision
The two founders of Ozeal Glasses have very clear vision in their mind: from any glasses people buy, they want great professional service, reassurance and easy shopping experience; all these are hard to deliver through internet but if Ozeal Glasses make all these available to customers, it will stand out from its competitors.

All is Simplified and Optimized
The first goal of Ozeal Glasses is to simplify and optimize the shopping process for its users. Unlike buying other commodities online, shopping prescription glasses online can be very frustrating and time-consuming since choosing the right frame, lenses and providing correct prescriptions are involved. Therefore, Ozeal Glasses provides a virtual try-on tool and one-page add lens process. With the virtual try-on tool, customers just need to upload a front-view picture of their own faces and find how a certain frame will look on their faces. And on the add lens page, the important factors customers have to consider about while buying glasses are broken down into five simple steps.

Shatter the High Price Domination
The major ambition of Ozeal Glasses is to bring down the price. The most popular frame materials on the market are plastic, metal and titanium and prices of frames made from the same or similar materials should not vary so dramatically. The profit margins are maximized unreasonably by costing customers an arm and a leg. Therefore, Ozeal Glasses did a lot of researches and stroke a perfect balance between customers’ benefits and its own profits. The most expensive frames are £89 and the majority are priced under £50. And customers can even add a set of optical lenses to their frames without any extra money if they do not have special requirements on glasses lenses.
Service Fails, Everything Fails

Customers do not choose a seller simply for products. They want more. In order to stand out and impress their customers, Ozeal Glasses has put forward many tempting offers apart from the price.
    Free delivery on orders over £39
    Free returns are available for all orders
    Strictly trained customer service, qualified opticians included
    Massive contact channels, like Facebook, Twitter, online live chat, telephone and email

These practices can help reduce customers’ hesitation to buy from Ozeal Glasses. At least, it cost them nothing to give it a try.

As a newcomer to UK’s eyewear market, Ozeal Glasses may encounter lots of obstacles just like Glasses Direct did when it was started. In addition, competitors, both online and high street, will keep on sprouting up. But with so much determination, ambition and so many great ideas, it will sure to create a huge stir.

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Anna Yang

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