Human Demand Appoints Brian Cronin to Vice President of Sales

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Advertising industry veteran to oversee sales to help transform mobile media buying for agencies and brands

Human Demand, the revolutionary mobile ad technology company that provides advertisers and developers with a transparent view into their campaigns, today announced that Brian Cronin has joined the company as Vice President of Sales. Cronin will lead sales and will be instrumental in several new strategic initiatives that the company plans to roll out for agencies and brands focused on mobile in the coming months. Cronin will be based out of the company's New York office.

“We continue to experience strong growth as we drive forward efforts in expanding and cementing relationships across the board with not only mobile app developers but also agencies and brands to launch their campaigns across mobile,” said Howie Schwartz, founder and CEO of Human Demand. “Brian brings extensive experience with an innovative approach to sales that will help boost Human Demand to the next level.”
Cronin brings with him nearly two decades of experience across a wide range of advertising and sales disciplines. He started his career with the New York Times, serving as National Advertising Manager where he educated himself and the department on the fast paced online ad sales environment His recent experience includes leadership positions at Source Media, NetShelter, Say Media and NetSeer.

“Human Demand is scaling quickly during a really exciting time in the mobile advertising space,” said Cronin. “ By providing a completely new way to approach mobile ad targeting and delivery with full transparency and control, Human Demand is giving agencies and brands a new view into their mobile ad campaigns

Human Demand aims to turn the industry upside down by giving advertisers all of the tools and transparency to leverage the data and knowledge for themselves. Where traditional mobile ad players run blind, meaning advertisers do not know where their ads are running, Human Demand lets them see the actual name of every single app/publisher they are advertising on. Even more importantly within traditional ad companies, it is usually difficult if not impossible for advertisers to know what is actually performing, such as meeting their ROI objectives, because knowledge is typically hoarded in a “black box” vs. the Human Demand platform which is “open” and fully transparent.

About Human DemandHuman Demand is a next-generation Mobile DSP+DMP (Demand Side Platform + Data Management Platform) providing real-time access to 20 Billion+ impressions a month across smartphones and tablets. Integrated with the top exchanges for Mobile RTB, Rich Media, and Mobile Pre-roll inventory, the company puts the “human being” in the driver’s seat by offering true transparency for the first time. The company has managed more than 300 mobile ad campaigns with a focus on Hyperlocal, Brand Safety, Mobile Audience Buying and 3rd Party Data partners at scale.

To learn more about Human Demand to start a campaign today, go to http://www.HumanDemand.com.

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Contact:
Nick Weatherhead
North 6th Agency
212.334.9756
nweatherhead(at)n6a(dot)com

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