London (PRWEB UK) 1 March 2013
Brainient’s technology enables brands to enhance their video campaigns, increase engagement rates and dwell times via their Custom solution as well as the Studio, a web-based video platform. Working with Brainient, VeNA has successfully run both custom and Studio campaigns for clients such as Disney, Unilever and AirAsia across mobile, tablets and PC.
For the Wreck It Ralph Disney movie trailer, Brainient created a Custom interactive layer that allowed viewers to play a game within the pre-roll in order to discover extra content as well as showing live cinema listings based on the user's geo-location. For the same vertical and format, Brainient’s campaigns deliver on average over 5% engagement rate as well as additional dwell time of 17 seconds per user.
“Brainient's innovation and genuine track record across all devices make them the ideal collaborator with our APAC market focus”, stated Adam Hobson, CEO and Founder of Video Entertainment Network Asia. “ASEAN device consumption with its preference for mobile over web poses a unique challenge yet a matchless opportunity for many video advertisers. Brainient’s technology and cross-platform leadership mean together we’ll deliver in region advertisers the best in interactive video, both at scale and in their local market.”
“We’re excited to expand our offering via this strategic partnership with Vena, enabling us to create, deliver and measure interactive videos further across the globe to more and more advertisers and brands”, said Anna Tracey, COO of Brainient. “Vena were an excellent choice for us due to their innovative approach to digital advertising, strong relationships in the APAC market and impressive reputation for success.’’
Video Entertainment Network Asia (VeNA) is one of the largest premium advertising and technology sales networks operating across the Asia Pacific region delivering advertisers access to a millions of engaged consumers across all platforms. VeNA is an independently owned and operated media company with offices in Australia, New Zealand and Singapore. For site and technology partners, VeNA offers a range of asset management and platform services that add value, align complementary business objectives and develop new revenue and strategic opportunities.
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Brainient helps brands create cross-device interactive video experiences. BrainRolls, our brand-focused interactive video platform helps brands increase engagement rates and dwell times by adding interactivity to their videos across PCs, tablets, smartphones and Connected TVs. BrainRolls has been used in video advertising campaigns by a wide range of brands including Disney, ASOS, Warner Brothers, Canon and Coca Cola.
Headquartered in London, Brainient is backed by some of the most prominent investors in the world including Seedcamp, Arts Alliance, Atlas Venture and 500 startups. The company has offices in London, New York and Bucharest.