New York, NY (PRWEB) March 05, 2013
Companies relying on power, control, or low ethical standards are losing ground. More than ever, success comes from a purpose beyond earning money. The transparency of the Internet has made integrity the most important resource for sustainable success.
Not since the ancient book of Sun Tzu, The Art of War has a book come along that brings such deep insights into the art of business -- until now. Meghan-Kiffer Press announces the release of the essential guide to business integrity: Samurai Business: The Way of the Warrior for Professionals in the Digital Century.
Written by Joris Merks, Research Manager for Google, 2012 Dialog Marketer of the Year, and European Champion in Brazilian Jiu-jitsu, the book unites his 20-years of experience in martial arts and his career in business. Merks provides a powerful way of facing office politics, fierce competition, and unexpected change.
Today’s business professionals are independently motivated, and companies cannot simply hang a poster in the cafeteria to instill integrity. Merks unveils thirteen principles from the Samurai teachings of self-discipline as a valuable resource for professionals to balance integrity with assertiveness. He writes, “The professionals who succeed in the digital century will be powered by the integrity of the warrior and centered on sustainable values. It is time to instill the self-discipline of the Samurai in the business professional. Integrity is not naivety, and kindness does not equal weakness.”
With full color illustrations throughout, the cushioned hardcover book is a beautiful piece of art. Meghan-Kiffer Press offers quantity discounts for companies wanting to provide copies to their employees. The company also offers businesses their own branded version of the book with their own personal message to give as inspiration to their employees. Two sample chapters may be downloaded at http://www.mkpress.com.
(Business and technology writers, please contact Ms. Scottie Jacob for author interviews, review copies or byline articles.)