It’s good to look at what others in your industry are talking about in order to get inspiration, but it’s also good to curate the stuff you follow so you don’t get burned out.
Adelaide, South Australia (PRWEB UK) 1 March 2013
A recent Forbes article titled Answers To 8 Online Marketing Questions You Were Too Embarrassed to Ask prompted commentary from the CEO of online marketing firm Market Ease.
“The article gives basic explanations of common questions about online marketing. Although not meant to be comprehensive, it’s a good starting point for business owners who have just begun looking into online marketing,” said Binh An Nguyen.
The first point mentioned in the article talked about how companies can blog to build their online authority and gain customers.
“The article mentioned two very important key points when blogging: consistency and adding value. It’s good to look at what others in your industry are talking about in order to get inspiration, but it’s also good to curate the stuff you follow so you don’t get burned out,” said Mr. Nguyen.
“I also think that looking for applicable ideas outside your industry can give you interesting things to write about so that your blog posts can be unique and interesting. I also don’t think you need to limit yourself to only short blog posts. As long as your writing uses words concisely, it can be as long as it needs to be,” he continued.
“The article also mentioned guest blogging and commenting on others’ blogs to build rapport. I would absolutely recommend guest blogging on blogs that are relevant to your business interests in order to reach an audience you might not otherwise be able to reach. Of course, this comes a bit later after you’ve built some authority on your subject. Then you can pitch your guest blog to another blog that complements your business. The key is always seeking to provide value, then your author bio can provide a link to your business blog,” said Mr. Nguyen.
“Commenting on others’ blogs can be time consuming, so it’s probably best to delegate this if possible. But that is also a great way to widen your audience reach,” he continued.
Business owners who are looking to build their online presence to gain more customers can contact the web marketing experts at Market Ease Business Promotions.
About Binh Nguyen and Market Ease Business Promotions
Binh is the founder and CEO of Market Ease Business Promotions Pty Ltd., a company dedicated to helping small- to medium-sized enterprises succeed online. He is currently helping dozens of business owners generate a flood of leads and acquiring an avalanche of sales to their firms through the power of the Internet. His clients are located in Australia, New Zealand, US and the UK. In the last 4 years, Binh has helped several multi-million-dollar companies in Australia sell millions of dollars’ worth of products online.
Tap into Market Ease’s expertise at http://www.marketease.com.au.