London, UK (PRWEB UK) 12 March 2013
Lyris, Inc., a provider of leading global digital marketing solutions, today announced that seasoned digital marketing executive, Jon Maddison, has joined as vice president of client services in EMEA.
Maddison will be responsible for managing strategic marketing and technology consulting services for EMEA customers. He will also lead efforts to expand Lyris’ EMEA consulting services to satisfy customer demand for local digital marketing expertise and support.
“This is an exciting time to join Lyris, as the company is poised for a period of growth,” said Jon Maddison, newly appointed VP of client services, EMEA. “We already have a portfolio of top household brands. Through our investments in strategic consulting we will make a significant and positive impact to these clients’ digital marketing programmes.”
Maddison has several years’ experience in senior digital and loyalty marketing roles, most recently he led the digital offers business for Barclaycard, EMEA’s largest payments organisation. In his previous role, Maddison spent four years as vice president and general manager of Epsilon’s Northern European region, overseeing major digital and customer relationship management (CRM) marketing programmes for European retailers.
Pam Sogge, SVP of customer success at Lyris said, “We are delighted that Jon has joined the Lyris EMEA leadership team. Senior marketing heads at established brands across the region are demanding more from their marketing technology partners, and expect higher ROI to be derived from intelligent and strategic marketing campaigns. Our strong local services, with Jon at the helm, combined with our leading digital marketing platform means we can continue to help digital marketers grow their revenues and deepen customer engagement.”
Lyris, Inc. is a leading global provider of digital marketing solutions that helps companies engage with customers in more meaningful ways. Lyris products and services empower marketers to design, automate, and optimise data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions, and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms improve marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time social, mobile, and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions - Lyris ONE, Lyris HQ, Lyris LM - combined with customer-focused services and support.