#FARMVOICES Movement Kicks off with Video Launch

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FarmOn Foundation Calls on Young Farmers to Tell Their Stories

Farmers feed families, then take a second job to feed their own. It’s a sad, but true, reality for those trying to make it in arguably the most noble of professions, as over 70 percent of young farmers work more than 40 hours a week off farm to support their operations.

“When did feeding the world become a pastime?” said Sarah Wray, a board member with the FarmOn Foundation. “Nobody would expect a restaurant owner to run his establishment, not even break even, and then take a second job in the oilfield, just to make ends meet for his family. But, this is exactly what is being expected of farmers. “

The FarmOn Foundation is calling on young farmers to stand up, tell their stories and show people their own farming reality through the #FARMVOICES project. On April 22, Earth Day, the organization is rallying farmers to use the power of social media and post a photo and a thought to Facebook, Instagram and/or Twitter about their experience as a farmer, attaching the hashtag #FARMVOICES.

“Young people have been at the forefront of every great social movement in history,” noted Wray. “The power of social media means that we now have the opportunity to effectively and powerfully speak for our own industry, directly to the audience we’re trying to engage.”

Traditionally, the agricultural industry is more inclined to work hard to achieve their goals than to publicly tell their story. This has allowed others to have a more powerful voice with the public than the farmers themselves. With the launch of Farm Voices, FarmOn hopes to mobilize a movement led by young farmers to create awareness and understanding with consumers.

“Currently, 80 percent of the content found online about agriculture is not favourable,” said Wray. “That’s ridiculous and has a lot to do with the fact that farmers are not speaking up and being vocal about the industry they love. That has to change.”

While farmers have proven amazing stewards of the land, they have left the story of their industry for others to tell. But, it’s truly critical for sustainability and success that this trend does not continue.

“I don’t know about other farmers out there, but I’m sick and tired of groups like PETA trying to tell my story,” said Wray. “We take pride in our operations and the handling of our livestock, treating them with the utmost respect and care. It’s our turn. The world needs to hear the reality of the family farm.”

For more information about the Farm Voices movement and how you can become involved, visit http://www.farmon.com/farmvoices or follow the link to this video: http://www.youtube.com/watch?v=2TsQs40EoIk

The FarmOn Foundation aims to inspire young farmers to take the actions necessary to build successful farm businesses, healthy rural communities and a thriving agricultural industry. The Farm Masters project is another initiative of the FarmOn Foundation and combines innovative technology with traditional forms of learning and support, offering members an opportunity to participate in facilitated learning experiences. We’re bringin’ farming back.

For more information or interview opportunities, please contact the following:

Sarah Wray
FarmOn Foundation
403-741-2630
sarah(dot)wray(at)farmon(dot)com

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