“There is no doubt that automated, scheduled postings can help businesses increase customer engagement,” Dan Forootan, president of StreamSend Email Marketing.
Sacramento, California (PRWEB) March 04, 2013
StreamSend, a leading email marketing service provider and creator of the enhanced social marketing tool suite StreamSend Share 2.0, is offering customers a new feature that lets users schedule their social posts on Facebook, Google+, Linked-In, Pinterest and more -- free -- for maximum exposure, relevance and efficiency . This automated posting feature is part of the StreamSend Share 2.0 suite of services, giving customers access to new sharing, scheduling and posting capabilities that help brands build relationships and membership lists at the same time.
StreamSend Share 2.0 adds share boards that users can share to, and that businesses can target with highly relevant communications. In addition to automatically posting social messages, topical share boards are automatically created and attract subscribers to keep driving those businesses’ messages further towards their audience. But the success of these postings can depend on the timing of when they appear.
“There is no doubt that automated, scheduled postings can help businesses increase customer engagement,” said Dan Forootan, Dan Forootan, president of StreamSend Email Marketing. “Starting with content that is relevant and valuable to channel and board users, we can then control the timing of these postings to match even further to users’ preferences and schedules. It’s a better way to control the tempo and flow of the conversation, while learning exactly what times produce optimal results.”
Social Posts: Timing is Everything
One example of schedule timing for maximum impact is early morning engagement, capitalizing on the fact that many people check their social media channels first thing in the morning – a time slot that often returns higher response and profitability. Evening messages also often cater more to readers’ schedules and gain increased response and conversion.
Research also shows that Wednesday postings often lag behind the rest of the week, particularly Saturday and Sunday, which show a spike in engagement as social media activity climbs outside of the work week.
Automated scheduling lets businesses better view and control their message output to optimally deliver and refine their postings. For instance, studies show that limiting brand posts to one or two times a day produces almost 20% higher interaction rates.
Meanwhile, businesses gain the ability to separate their content-creating schedule from their posting schedule, letting them batch social media posts into blocks for better return-on-investment, gaining more time and resources to profitably focus on their business.
Learn how to reach more viewers with StreamSend Share at http://www.StreamSend.com/Share
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.