STRAX launches next-generation wireless xqPRO speaker to retail channel, Adds advanced audio quality product to range of highly engineered and designed mobile accessories

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STRAX delivers new bluetooth speaker to retail channel with attractive margins extended across its entire range of successful mobile accessory products.

We believe in working to support our retailers with their needs, rather than imposing ours – that’s what sits behind our just-in-time delivery model, no minimum order quantities and commitment to provide marketing and custom sales bundles support.

STRAX, a leading European mobile accessory distributor, has announced the availability of its third-generation wireless xqPRO speaker to the retail channel along with its plans for expansion in the UK. This high-quality mobile audio accessory comes in a sleek black design and at a price point which will appeal to consumers looking for portability and style, combined with higher-quality sound. It sits comfortably in either mobile accessory channel or consumer electronics retail ranges and will be supported by a consumer marketing campaign during 2013.

The xqPRO is available immediately on a flexible price schedule which assures good product margins that can rise with volumes. It can be ordered in exact numbers and dispatched extremely rapidly from the warehouse, with no minimum order quantity (MOQ) restriction. It is the latest offering from STRAX, a well-established and very successful European mobile electronics distributor which offers a broad range of premium consumer brand licensed products such as Hugo Boss, Diesel and Coca-Cola, in addition to its own xqisit and enjoy product ranges.

The xqPRO speaker is the latest incarnation of the highly successful xqisit bluetooth speaker range which achieved good UK sales last year. It brings a series of optimised and improved features including superb sound quality, improved signal transfer between mobile device and speaker, and a user-friendly multi-point touch panel. It can be used as a hands-free mobile speaker as well as a music accessory, and with its sleek shape and combination piano black/matt black styling will appeal to the executive and business user as well as the mobile music enthusiast.

STRAX generates a broad range of innovative and mainstream mobile accessory concepts and designs designed to keep pace with the fast-moving mobile and consumer electronics market and buyer groups, including brand-conscious young consumers with a desire for personalisation and the fast-growing female electronics buyer market – as well as the cross-generational market for smartphones, iPads and other tablets. It brings branded products which add value and market appeal over and above the purely technical features – exclusive mobile accessory brand links with Hugo Boss, Diesel and Coca-Cola combine with on-trend design, colours and form factors that keep pace with the mobile generation. Its xqisit range is a highly engineered set of mobile accessories from cables and docks to high-quality audio and travel tech – all designed with personal style and lifestyle trends in mind. The enjoy range is a colourful, fun and affordable range of branded handset and cases and bags, specifically developed to appeal to the teen and young-at-heart market.

STRAX’s product quality and business smarts have established it as a major force in mobile accessory distribution. It is already established in 14 countries and it is growing steadily: it has already made several strategic hires in the UK this year. New STRAX UK director Simon Neave will work with head of sales, national and key accounts, Mark Pearce, to grow the business significantly this year, with the support of new head of sales and marketing, carrier channel, Phil Currie, who will drive consumer and market visibility.

Mark Pearce commented: ‘We are excited by the prospects in the UK and are looking forward to this next phase of growth. Simon and his team have some good things planned between now and the Christmas sales window, and the products coming through offer some great selling and bundle opportunities. We believe in working to support our retailers with their needs, rather than imposing ours – that’s what sits behind our just-in-time delivery model, no minimum order quantities and commitment to provide marketing and custom sales bundles support.”

The xqPRO is available immediately. Our policy of exact rather than minimum order quantity means that resellers can order and trial low quantities if they wish – we are quite confident that they will sell through rapidly. Resellers and retailers can place orders or get more information about working with STRAX and its large product range via our UK channel hotline 01923 852916 or by emailing info@strax.co.uk. Further product information is available at http://www.xqisit.com/xqpro.php

About xqisit
The xqisit brand philosophy centres on developing exclusive lifestyle products to meet the pulse of modern fashion. The products feature not only excellent value for money, but also painstaking attention to detail with organic designs that feel smooth and natural to hold. STRAX is the sole distributor in the UK for the xqisit brand.

About STRAX
STRAX is Europe's leading mobile communications accessories and services specialist in terms of product range, customer base and geographic reach. Based in Troisdorf, Germany, STRAX covers the entire value-added chain from product development and purchasing to innovative logistics and packaging solutions to professional marketing support at point of sale. The company's entire product and service range is specifically aimed towards mobile communications and network operators, service providers, and the wholesale and retail trade. The STRAX Group has locations in 12 European countries, and runs a state-of-the-art logistics centre with over 4,500 square metres of floor area at its headquarters in Troisdorf. All of the company's logistics, sales and marketing processes are certified according to ISO 9001. The company also has branch offices in the USA and Hong Kong; founded in the USA and Hong Kong in 1995, the company has 150 employees across the world.

ENDS

Notes to editors:

Printable photos of the new product family in a range of resolutions are available at the xqPRO Gallery: http://www.strax.com/mediacenter/?c=452&k=af70ec6d71

Review product, interview opportunities or other press information can be obtained from:
Julian Heathcote - Potion PR
Tel: +44 (0)7765 407352
Email: julian(at)potionpr(dot)com

APPENDIX - xqPRO speaker product specifications

Main features:

  •     Bluetooth speaker with 2 drivers and passive subwoofer
  •     Hand-free speakerphone function
  •     Multi-point touch panel
  •     Battery indicator on mobile device display
  •     Up to 10 hours playtime
  •     Bluetooth version 2.1 + EdR: A2DP, AVRCP, HFP, HSP, (complies with Bluetooth 3.0)
  •     A2DP: AAC, Apt-X & SBC Codec
  •     Active pairing function
  •     Dimensions: 118 x 108 x 55 mm
  •     Weight: 230 g
  •     Colour: black

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