Using our sophisticated analytics tool, Magic Tao and other retailers can see precisely which customers are sharing their offers incentives
(PRWEB UK) 1 March 2013
Magic Tao, a manufacturer and online retailer of magic tricks, has announced a marked increase in sales, new methods of promoting its range via social media and a growing Facebook fan base, thanks to social referral platform Owned it.
Although the Magic Tao team had tried several plug-ins and promotions to encourage customers to become Facebook fans, results had been poor. Without a strong fan base, the retailer had been unable to use social media campaigns to increase sales quickly, simply and cost-effectively.
Magic Tao turned to Owned it, a social referral platform that helps retailers to increase referrals, revenue and conversions by turning the retailer’s order confirmation page into a springboard for social sharing of tailored offers and incentives.
Costas Damianou, founder and owner of Magic Tao comments on Owned it: “It only took a few minutes to set up our first Facebook campaign using Owned it. Our targets were modest: a social media campaign should deliver one additional relevant and engaged fan per day, so we were delighted that the campaign exceeded our expectations with over 2,000% more fans than our target. Through a simple Owned it campaign, almost a quarter of customers became fans of Magic Tao’s Facebook page in less than a month. Through our new followers, we are engaging and communicating with a wider social circle. Product promotions via Owned it also demonstrate the value of a social referral platform. Comparing performance against our email marketing efforts, we generated substantially more sales from Facebook marketing, targeting the new fans gained via our Owned it campaigns.”
Co-founder and Managing Director of Owned it Manoj Krishnapillai: “Magic Tao is just one retailer that is benefitting from our new platform. Using our sophisticated analytics tool, Magic Tao and other retailers can see precisely which customers are sharing their offers incentives. With this fine-grained data, retailers can segment their customers and create tailored campaigns to offer relevant incentives to share details with their friends and family.”
Owned it’s suite of customer engagement apps enables retailers to create and customise a wide range of social and referral campaigns. The built-in campaign optimisation module allows shoppers to be segmented according to a multiple criteria including the products they buy and customer demographics - helping retailers identify campaigns that will deliver the best results and optimise the offers accordingly.
Owned it also incorporates social listening features. When offers are shared on social media channels such as Facebook, Owned it allows retailers to see what shoppers are saying about their brand when offers are shared – this information can be used to revise future campaign offers.
Available as an easy to install plugin/add-on for major ecommerce platforms including Magento, Opencart, Zencart, Ubercart and osCommerce, Owned it has four subscription levels and no contract.
About Owned it
Owned it is a team of passionate entrepreneurs based in UK who are set to reveal the value of social commerce. The company is managed by a team with a strong track record in building successful start-up businesses.
Owned it is a social referral platform which helps retailers to increase referrals, revenue and conversions by turning the retailer’s order confirmation page into a springboard for social sharing of tailored offers and incentives.
Retailers using Owned it’s social referral system can create and test targeted campaigns that encourage the sharing of products. As a result, the retailer gains exposure to new visitors from the customer’s social circle, leading to more sales.
Using Owned it’s powerful analytics dashboard, retailers can learn more about their most influential customers and effortlessly optimise their customer marketing to increase sales.
To start a free trial and for more information, please visit: https://www.ownedit.com/
For media information, please contact Ranbir Sahota, Vitis PR.