$2-3 billion will be spent this year ... to counter negative search results
Atlanta, GA (PRWEB) March 05, 2013
Unfairly negative information popping up on Internet searches is increasingly a problem for businesses, says consultant and press release writer Ron Goodden. Industry or government intervention will be needed to help firms victimized by it.
As it stands now, a poison-pen review from a competitor or disgruntled employee can cost a business a staggering amount of lost revenue—in a marketplace where Google, Yahoo and Bing are the dominant ways of shopping for goods and services, Goodden notes.
“The need to defend against damaging information has already given birth to a whole new service sector devoted to righting such wrongs,” he says. “Industry sources say that $2-3 billion will be spent this year alone by companies and individuals seeking to counter negative search results.”
With a degree of success or failure measured by each search.
“The good news is that press releases crafted for the specific purpose can be effective when it comes to online reputation management,” says Goodden. “A coordinated social media strategy also helps. But ultimately, either the information industry itself or government will have to step in to restore balance and fair play to the picture.”
In the end it will be necessary for search engines to agree on industry-wide standards which better protect individuals and companies from questionable information posted by anonymous individuals, Goodden notes.
“Otherwise, pressure may grow on government to step in—and redefine the nature of the Internet in ways not all will favor.”
“Negative online information about your company and its products or services isn’t going to go away. However, you can help determine just how many prospective customers will see that negative information—and the net impression they will be left with.”
Ron Goodden can be reached at PressReleaseWriter.info or by phoning (770) 436-9810.