Manna Pro Acquires Product Lines from Milk Specialties Global

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Brand acquisition reinforces Manna Pro’s dedication to animal health

This acquisition will further strengthen Manna Pro’s portfolio of Animal Health and Equine brands and create a partnership that capitalizes on Milk Specialties’ innovative technologies.

Manna Pro Products LLC, a recognized leader in the fields of animal health and nutrition, announces the company is acquiring Start to Finish Equine Treats and Supplements and Advance Small Pack product lines from Milk Specialties Global. The acquisition adds to the already substantial portfolio of equine and other animal health products Manna Pro currently offers. The acquisitions will be effective March 3, 2013.

“We’re very excited to add these high-quality product lines to our current offering,” said John Howe, president of Manna Pro. “This acquisition will further strengthen Manna Pro’s portfolio of Animal Health and Equine brands and create a partnership that capitalizes on Milk Specialties’ innovative technologies. We’re dedicated to providing our customers the very best in animal health and nutrition. Through our relationships with chain accounts, distributors and direct dealers, Manna Pro reaches more than 15,000 retail stores.”

The Start to Finish equine supplement brands acquired include Cool Calories 100, Cool Omega 40+, Hoof Aid, Ferrier’s Aid, Mare and Foal Pellets. In addition, the Start to Finish equine treats acquired consist of Horse Snacks available in Peppermint, Carrot, Apple and Banana.

The Advance Small Pack product line is made up Advance Calf Medic Plus, Advance Calf Medic Concentrate, Advance Milk Energizer, Advance Rite Start Supplements, Advance Rite Start Complete, Advance Arrest, Advance Pro-Lyte Plus, and Advance Pro Vance and Advance 1st in Show.

“Milk Specialites Global is eager to partner with Manna Pro for this particular initiative,” said Marty Brady, General Manager of Milk Specialties Global Animal Nutrition. “Our number one priority is our customer base. In this situation, our quality and innovation coupled with Manna Pro’s reach and reputation ensure that this transition will be smooth and successful.”

About Manna Pro Products LLC
Manna Pro Products LLC produces high-quality animal nutrition and care products for a broad range of animals. Its largest group of products is associated with horses, but the company also produces feed for backyard poultry and goats, rabbits, cattle, pigs, and companion animals. Manna Pro’s product lines primarily serve the “lifestyle farmer” market – people who own acreage with farm animals, and operate their farms as a hobby rather than a business. The company’s flagship product – Calf-Manna® – has been a staple of animal owners for more than 80 years. For more information, visit http://www.mannapro.com.

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Nick Benedick
Black Twig Communications
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