Tips on New Cinema Technology to Use in 2013

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Specialty Cinema, a division of Specialty Group Pty Ltd, has provided useful tips for movie theatres on new cinema technology in 2013.

"There is a compelling case for the conversion of a cinema from 35mm to digital projection," said George Aleksiunas, Cinema Sales Executive at Specialty Cinema.

According to the leading cinema equipment supplier, rapid advances in cinema technology will change the industry in 2013.

Specialty Cinema has provided the following tips for movie theatres on new cinema technology to use this year:

1. Transition from celluloid to digital film. Digital provides a better film experience through cleaner, crisper images and sound; is more flexible in terms of content; and is able to offer 3D projection. The costs to operate a digital cinema are also significantly lower long-term.

“There is a compelling case for the conversion of a cinema from 35mm to digital projection. There are some who claim that you cannot beat the experience of a good quality 35mm film, but in reality, you cannot guarantee that you will have a good quality print to show. Prints can get damaged in transit, or in handling within the cinema and possibly were not of the very highest quality in the first place. Digital by comparison provides a high standard each and every time,” said George Aleksiunas, Cinema Sales Executive at Specialty Cinema.

2. Upgrade audio systems to take advantage of recent improvements in cinema sound technology. The new Dolby® Atmos™ and Barco's Auro-3D® audio formats are set to significantly improve cinema sound and acoustics, by using overhead speakers in addition to surrounds - creating a natural, realistic sound experience.

3. Make your cinema more accessible by implementing new hearing assistance technology for movie theatres.

Specialty Cinema recommends that cinema owners and operators get professional advice to determine what technologies are best for their movie theatre.

About Specialty Group Pty Ltd: Since 1969, Specialty Group has been providing theatre, stage and cinema equipment and services to the performing arts and cinema exhibition industries in Australia, New Zealand and 28 countries around the world. Specialty Group operates under the Specialty Theatre (http://www.specialtytheatre.com) and Specialty Cinema (http://www.specialtycinema.com) brand names.

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