Content marketing is about connecting with consumers through creative story telling; it creates informed customers and can help both small- and medium-sized businesses reach new audiences.
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Toronto, Ontario (PRWEB) March 01, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top tips for content marketing, designed to help firms gain greater traction in search engine rankings.
“Content marketing is about connecting with consumers through creative story telling; it creates informed customers and can help both small- and medium-sized businesses reach new audiences,” says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions. “That said, search engine algorithms are being constantly updated in an effort to promote high quality sites—and that means content marketing is constantly changing. Older content marketing techniques that relied heavily on keywords are ineffective.”
As the experts at Numero Uno Web Solutions note, small- and medium-sized businesses hoping to create an effective search engine marketing (SEM) campaign that maximizes search engine optimization (SEO) value should start with content that people want to share; copy, a blog, video, picture, infographics. “How” content marketing is delivered can be as important as “what” the information is.
At the same time, it’s important to create content that reaches as many people as possible, say the experts. The point of content marketing is to market the brand, build brand awareness, and create buzz. According to the experts’ top tips, creating content that is too niche-oriented can limit an audience.
“The Internet has created an equal playing field; as a result, small- and medium-sized businesses in any industry can compete with much larger companies—regardless of their marketing budgets. At the same time, marketing goals and strategies need to be identified from the start. Because content marketing campaigns are results-oriented, it’s important to evaluate success based on strategy, execution, and expected sales, not unattainable forecasts,” Iaboni adds.
As the Numero Uno Web Solutions experts conclude, for a successful content marketing campaign, small- and medium-sized businesses need to find an expert SEO company with a documented record of helping businesses increase web traffic, brand awareness, and online authority, as well as a good track record of getting sites to rank higher on search engine results pages (SERPs).
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).