(PRWEB) March 01, 2013
Cristia Medical Supply, Inc. Inc, has recently announced a move to embrace international search engines that target Canada and South America. This move is set to strengthen the company’s ecommerce platform and cement its position as a leading online medical supplies provider.
According to the company’s CEO Cristopher Cristia, “The move was precipitated by the increased demand for medical products in these regions and is expected to deepen its search availability and diversify its customer base”. Search engines play a critical role in the ecommerce business.It is only through search engine positioning that a company is able to remain visible in the ecommerce arena. Cristia Medical Supply sees this as an opportunity to reach new customers in different regions.
By entering into international search engines. Cristia Medical Supply expects to benefit in the following way; Increase their availability on the internet and be available to millions of new customers. They expect to save time and money spent on advertising because once the company’s website is optimized it will continue to be indexed by these search engines and thus will appear on local searches.
Statistically speaking 90% of new customers who visit a website are directed by search engines. This means that by venturing into search engines that target South America and Canada, the company is able to generate increased traffic for its ecommerce platform. This is set to transform into better sales figures and an increased customer base.
This move is part of the company’s expansion strategy that will see it make forays in several promising countries and regions. It is a fact that Search Engine Marketing , commonly referred to by its acronym (SEM), is a strong ecommerce marketing tool as people are continuously using search engines to find products on the web. Close to 74% of internet users perform local searches for products and services on the internet and an amazing 82% follow these up by making actual purchases in online and physical stores.
This presents a very big expansion opportunity, and by complimenting this with their high quality; affordable price and customer centeredness, the company will be able to build a sustainable market that will translate into better sales and profit figures. Another advantage of embracing this international search engines is that, search engine marketing has proven to be a very cost effective method of growing a business. By entering into international search engines, Cristia Medical Supply, Inc. is able to target individuals who are actively seeking information on the company’s products through the internet and thus provide a platform to connect with these individuals and convert them into long-term customers. Cristia Medical Supply, places a strong emphasis on maintaining good relations with their customers thru these types of mutually beneficial interactions.
About the Company
Cristia Medical Supply, Inc. is an established medical supplies distribution company that has a proven track record of quality, affordability and customer satisfaction. Customer services is a driving force behind everything they do, and they way they operate their business. The company offers an array of medical supplies and medical equipment on its ecommerce platform and has continued to expand its product line.