London, UK (PRWEB) March 01, 2013
Smartling, creator of the first cloud-based enterprise translation management platform, announced that its Founder & CEO Jack Welde is featured on a panel “The sexy side of enterprise” today at the London Web Summit. He joins three other companies and the moderator at 10:45 am GMT on the Main Stage at The Brewery in Central London.
The panel will explore the shift of enterprise companies away from a dull, engineering-focused corporate image toward a more hip, cool, and even sexy, one. Moderated by Kolvin Stone, a partner in the London office of Orrick, Herrington & Sutcliffe, the panel will discuss this trend of enterprise companies moving toward a more consumer tech-style of branding and if this is just a fad or here to stay.
Panelists represent an array of global enterprise companies:
“Enterprise technology has been associated with boring infrastructure, but we’re looking for ways to stand out and make things like translation management more attractive,” said Jack Welde, CEO, Smartling. “The hottest Web and mobile startups have never been shy about showing their sexy side, and now it’s time for the enterprise to step up and give their vanilla brands more flavor.”
The Smartling Translation Management System (TMS) is transforming the traditional translation market, which is primarily file-based with manual project management. This means costly, slow and tedious translation and localization, which is unacceptable in today’s agile business climate. Smartling’s enterprise platform puts the process in the cloud, automates workflows, improves the quality of translations by providing context and visibility, and speeds deployment exponentially -- while meeting the quality requirements of the largest global companies and the hottest consumer web and mobile companies.
Smartling, Inc. simplifies and accelerates translation and localization for companies reaching a global market. With the first cloud-based enterprise platform for translation management, Smartling helps companies quickly translate and deploy their websites and dynamic web applications, mobile applications, and business documents across the entire corporate digital infrastructure. Named “Most Innovative Startup” at Dow Jones/Wall Street Journal’s 2011 FASTech 50, Smartling is shaking up the outdated translation and localization industry with the first platform designed to manage the entire translation, localization and delivery process via a scalable SaaS model. Brands who rely on Smartling to launch and manage localized multilingual websites and applications include Spotify, SurveyMonkey, Foursquare, Path, Vimeo, Kodak, HotelTonight, Uber, GoPro, and more. The Smartling platform currently serves billions of page views per month in 100 languages across the globe.
Founded in 2009 and headquartered in New York City, Smartling is privately held and backed by leading venture capital firms, including First Round Capital, IDG Ventures, U.S. Venture Partners, Venrock and several prominent angel investors.