“Our social media has really taken off this season, especially on Facebook. We’ve had almost 15,000 people join us since November alone."
(PRWEB UK) 1 March 2013
The ski specialists have evidently been using social media to its full potential; providing informative posts, customer service and resort photos, demonstrating a passion for everything ski and snowboard related. Social Media and Online PR Manager, Jon Paget of Specialist Holidays Group commented on this success, “Our social media has really taken off this season, especially on Facebook. We’ve had almost 15,000 people join us since November alone. We regularly hear from customers but also from people who just love snowsports and who want the latest news and snow conditions from around Europe and North America.”
With skiing related articles taking the headlines over the past couple of weeks, Crystal Ski has been the first to update their customers and allow for the topic to be discussed openly; a risk other companies may not wish to take. Being open and paying attention to what their customers want has helped them steadily reach this impressive milestone, gaining the company further authority in the ski industry.
Crystal Ski uses social media in a number of ways to speak to their customers; Twitter, their Ski Buzz blog, and a help forum which allow customers to gain advice from them as well as other skiers and snowboarders. Jon Paget continued, “We aim to publish up-to-date, interesting content and have had over 50,000 interactions so far this season. It’s not always Crystal answering the questions though: many are answered by others in the community who share a love of snowsports.”
The Crystal teams in the UK and overseas have been working incredibly hard over the past year and seeing their positive response to such an impressive rate of growth on Facebook, will only strengthen their reputation and trust recognised with the brand. To reinforce this, they have listened to their customer’s requests and re-introduced Norway to their list of ski destinations offering three new resorts Beitostolen, Geilo and Hemsedal.
To find out more information join Crystal via their Crystal Ski Facebook page or find out more about the company and the holidays available for the 2013/14 ski season by visiting their website http://www.crystalski.co.uk, Alternatively call their customer service department on 0871 231 2256.